ABS-CBN Corp. is now starting the nationwide rollout of the mobile version of TVplus boxes.

In a statement yesterday, the Lopez-led media giant said ABS-CBN TVplus Go units are now available in all branches of SM Hypermarket, SM Savemore, SM Department Store Gadget Hub, SM Business Center, SM Appliance, Robinson’s Appliance, Abensons, Villman, Silicon Valley, DIY, Handyman, and Puregold nationwide.

The product is sold at P799 per unit and functions like a dongle that may be attached to an Android phone to stream ABS-CBN content.

In a separate statement, the company said it signed on Wednesday a regional effort to codify standard practices in on-demand streaming platforms for its iWant streaming product.

ABS-CBN took part in the ASEAN Subscription Video-on-Demand Industry Content Code, the first Filipino video streaming service to do so, joining Netflix, HOOQ, iflix, tonton, Astro, dimsum and DOONEE.

“We are honored and thrilled to unite with other distinguished streaming platforms in the region in this pledge to create and produce socially responsible content, which has always been the top priority of iWant…,” Elaine Uy-Casipit, head of iWant, said in the statement.

The ASEAN Content Code is a framework that compels signees to “uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism, and hate crimes.”

ABS-CBN launched iWant in November and has so far tallied 3.8 million app downloads and 13 million subscribers. — Denise A. Valdez