Seda hotel in Cebu to open by 3rd quarter

AYALA LAND, Inc. (ALI) is on track to open Seda Ayala Center Cebu, the company’s largest hotel in Visayas, in the third quarter.
The new hotel, which is the ninth property under the Seda brand, is located within the Cebu Business Park. Seda already has hotels in Bacolod City, Cagayan de Oro, Davao, Laguna, Iloilo, Taguig and Quezon City, and is poised to open a resort hotel in Palawan mid-2018.
In a statement, ALI said the new Seda hotel is easily accessible to the different dining, retail and lifestyle offerings of Ayala Center Cebu.
“Warm contemporary surroundings in a strategic location matched with an exceptional customer experience have propelled the Seda brand in the last five years. We will make our mark in Cebu drawing from these successful brand values,” Seda Senior Group General Manager Andrea Mastellone was quoted as saying.
Customers can expect that the new hotel, which houses 301 guest rooms, would “feel familiar and at the same time new,” interior design consultant Conrad Onglao said in the statement.
Seda retained the lobby’s high ceiling, but the guest rooms have been given a makeover and new layout in earth tones. The function rooms will also feature brighter and lighter colors, along with modern finishes.
“Lobby seating will likewise be expanded, covering the area of the former lounge, to reflect the open space layout of other Seda hotels where the reception area flows seamlessly into the e-lounge and main dining facility,” the statement added.
The hotel will also feature Filipino-made art pieces. Photographer Jaime Zobel de Ayala’s work will be the centerpiece at the hotel lobby.
“Seda is proud of its Filipino DNA and highlights this in its art pieces, furniture and more importantly, its service culture. To ensure memorable guest experiences, we carefully select associates who are empathetic, caring and are naturally hospitable. They then undergo consistent training and development so they strive to understand our guests’ needs and outdo their expectations,” Mr. Mastellone said. — Denise A. Valdez