JOLLIBEE FOODS Corp. (JFC) is set to launch a global sustainability agenda by the first quarter of next year as it commits to having sustainable business practices.

“With our sustainability agenda in place, we are strengthening our efforts by looking at all areas of operations and markets and prioritizing aspects where we have the greatest impact,” JFC Group Chief Sustainability and Public Affairs Officer Jose Miñana said in a statement.

The group’s sustainability agenda named “Joy for Tomorrow” will focus on three areas — food, people, and planet — and will be aligned with the United Nations Sustainable Development Goals.

Ernesto Tanmantiong, JFC president and chief executive officer, said the launch will provide more value to the company’s stakeholders, customers, investors, suppliers, and communities where it operates.

“Our Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all. We want to serve food that people trust, treat the planet responsibly, and help make people’s lives better,” Mr. Tanmantiong added.

The group has also formalized an environmental, social, and governance council which will be composed of key members of its leadership team with Mr. Tanmantiong as its key sponsor.

“As one of the fastest-growing restaurant companies in the world and the largest in the Philippines, Jollibee group recognizes its responsibility and opportunity to impact sustainability issues in the quick service industry,” Mr. Tanmantiong said.

JFC operates in 34 countries and has over 6,300 stores globally. It has eight wholly owned brands which are Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, and Smashburger. — Justine Irish D. Tabile