NISSAN PHILIPPINES, Inc. introduced Juan Manuel Hoyos as its new president effective on April 1, replacing Atsushi Najima.
The automotive company said in a statement on Wednesday that Mr. Hoyos will be based in Manila and will report to Isao Sekiguchi, Nissan ASEAN regional vice-president for marketing and sales.
Meanwhile, outgoing president Mr. Najima will continue as the chief financial officer of Nissan India after stepping down on April 1.
“With his extensive experience in the automotive industry across different regions, I am confident that Juan will continue to sustain the growth that Nissan Philippines has shown and established under Atsushi Najima,” Mr. Sekiguchi said.
According to Nissan Philippines, Mr. Hoyos joined the company in 2019 as marketing director for the Latin America region, then assumed the role as general manager for global engagement brand based in the global headquarters and later on as the division general manager for global brand execution and engagement division. He also held management positions in Renault and General Motors.
“Under the strong leadership of Atsushi Najima, Nissan Philippines has navigated the company through the impacts of the pandemic ensuring business continuity. In fiscal year 2021, Atsushi Najima has brought back the company to its third spot in the industry, having a strong performance for its core models, Navara, Terra, and Urvan,” Mr. Sekiguchi said.
Overall vehicle sales in the country dropped 7.3% to 24,304 units in February from 26,230 units sold in the same period last year, according to a report recently released by the Chamber of Automotive Manufacturers of the Philippines, Inc. and Truck Manufacturers Association.
Based on the report, Nissan Philippines clinched the third highest market share among manufacturers, at 7.85% or 3,538 sold units during the first two months of 2022. The automotive firm was only behind Mitsubishi Motors Philippines Corp. at 14.33% market share or 6,458 sold units and Toyota Motor Philippines Corp. at 49.08% or 22,120 units sold. — Revin Mikhael D. Ochave
