Grab Philippines on Friday launched an online supermarket that offers fresh food products for next-day delivery.
Under its on-demand goods delivery service GrabMart, GrabSupermarket Fresh will offer fresh fruits and vegetables, meat, seafood, grains, and plant-based products.
“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers,” Grab Philippines Head of Deliveries Anton Y. Bautista said.
“As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app.”
This is Grab’s third online supermarket in the region, after those opened in Malaysia and Singapore.
The goods come from farmers and suppliers across the country, including Pangasinan and Bukidnon. The company partnered with Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus.
“Grab aggregates and sends all fresh produce orders for the day to partnering farmers and suppliers who will then arrange for the items to be delivered in bulk to Grab’s sorting and packing facility the next day,” the company said.
Orders placed before 5 p.m. can be delivered the next day.
“We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality,” Mr. Bautista said.
The international firm operating across Southeast Asia reported that its GrabMart gross merchandise value (GMV) in the first quarter of 2021 went up 36 times compared to the same period last year. Operating in eight countries, the service’s GMV went up 21% compared to the fourth quarter of 2020.
Grab Holdings, Inc. posted a $652 million net loss in the first quarter, compared to $771 million a year earlier. — Jenina P. Ibañez
