AXELUM Resources Corp. seeks to increase its market share in the United States e-commerce business after receiving positive customer response for its products.

In a disclosure to the stock exchange on Wednesday, the listed coconut products manufacturer and exporter said some of its products such as organic coconut flakes had placed among the top 20 bestsellers in their segment and received positive reviews from customers.

In 2018, the company launched an introductory product line-up under local brand Fiesta Tropicale with global e-commerce platform Amazon.

Axelum said the initiative aims to take advantage of new methods of advertising and connecting with customers through a fast and cost-effective manner.

Axelum President and Chief Operating Officer Henry J. Raperoga said the company is encouraged by the growth of its e-commerce business segment amid the limited resources initially given to the venture.

“As we continue to realize its transformative impact, we are determined and committed to further harness the potential of this revenue stream,” Mr. Raperoga said.

“This undertaking involved years of product incubation, including extensive market research to develop the most suitable offerings that meet the taste profile and nutritional values of a thriving health-conscious retail population in the United States,” he added.

Meanwhile, Axelum said it is planning to create a professional marketing team to lead its digital initiatives such as increasing online traffic and accessibility via social media platforms.

“In addition, Axelum is seriously exploring another key geography with a mature e-commerce industry and proven export market for coconut products for future rollout,” the disclosure said.

The company added that it is preparing the launch of a new set of organic variants that have redesigned packaging styles to match its current lineup, together with digital marketing campaigns that will maximize untapped opportunities.

On Wednesday, shares of Axelum at the stock exchange improved 0.86% or three centavos to finish at P3.50 apiece. — Revin Mikhael D. Ochave