By Jenina P. Ibañez, Reporter
Professional services firm Accenture is focusing its strategy on digital solutions as clients respond to pandemic-related disruptions.
Accenture Philippines Country Manager Manolito T. Tayag said that around 70% of the company’s business is now in digital, cloud, and security.
“We have seen in the last months – what we have seen is an accelerated pace of digital transformation of companies to keep up with the changes brought about by the global pandemic,” he said in an online briefing on Friday.
Accenture’s clients, he said, have faced challenges in responding to the changing behaviour of customers and employees, along with cost pressures during the economic crisis.
He said the pandemic accelerated the impact of disruptions brought on by new technologies, and their clients are defining new requirements to respond.
“How we respond to (clients) is precisely based on how they will have to change their businesses, together with our experience in handling these kinds of changes,” Mr. Tayag said.
Accenture is upskilling employees to respond to new client requirements.
“Our people should be able to upskill themselves to address these new requirements of our clients… in these areas of cloud, security, and interactive that we will have to put in more focus for the upskilling of our people,” Mr. Tayag said, calling upskilling an imperative for the entire professional services industry.
He said clients have been looking to the cloud to lower risk during the pandemic. The global company launched Accenture Cloud First, a set of services that are expected to quickly move clients to the cloud.
“COVID-19 has created a new inflection point that requires every company to dramatically accelerate the move to the cloud as a foundation for digital transformation to build the resilience, new experiences and products, trust, speed and structural cost reduction that the ongoing health, economic and societal crisis demands — and that a better future for all requires,” Accenture Chief Executive Officer Julie Sweet said in a press release.
Accenture also launched its new global brand campaign “Let there be change,” focusing on business reinvention and sustainability, as well as employee upskilling. The campaign tripled the company’s annual media spend to $90 million.
