DAVAO CITY — The South Korean Zishel Group is entering the Philippine market, starting in Davao City with the launch on Tuesday of its cosmetic and medical lines.

Zishel Chief Executive Officer Jimmy Jong Woo Kim said aside from product distribution, they are already working on registering a Philippine subsidiary and possibly a manufacturing plant.

“We will also create an online store to attract the customers,” he said during Monday’s Kapehan sa Dabaw media forum.

James Min Kim, Zishel Group owner and chief medical officer, said, “We are looking forward to register our business here and we already had a meeting with the city council of Davao and the Davao City Investment Promotion Center. We are currently studying how much and how we are going to invest in Davao.”

Mr. Kim said they also plan to establish their aesthetic reconstruction and dermatology services in the city.

“We are not only focusing on investing to providing products but also provide an educational institute platform for clients who have the right to know and have the right message,” the company owner said.

Zishel has set up a team in the city to connect with local investors and the business community for possible partnerships.

“We always try to bring in something unique and innovative, mostly in aesthetics. We are also looking forward to be pro-active in the community so we have a wide spectrum of products from premium to medium to low-end products. We have the expertise,” Mr. Kim said. — Maya M. Padillo