ABS-CBN CORP. said the sales of its digital terrestrial television (DTT) units reached 7 million in February, four years after it was launched.
In a statement on Wednesday, the media giant said the continued shift of Filipino viewers to digital television is driving the sales of its ABS-CBN TVplus devices.
“The robust sales has been steadily growing in the past years as more and more Filipinos patronize the country’s pioneering DTT product,” it said.
ABS-CBN first introduced its ABS-CBN TVplus units in February 2015.
“ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos,” the Lopez-led firm said.
Citing a Kantar Media report in the fourth quarter of 2018, ABS-CBN said its exclusive TVplus channels CineMo and YeY ranked third and fourth among the most watched channels in DTT households nationwide. Jeepney TV, Movie Central and Asianovela Channel likewise landed the fifth, sixth and eighth spots, respectively.
The Department of Information and Communications Technology (DICT) intends to migrate all analog televisions to digital by 2023. ABS-CBN said it wants to keep expanding its digital signal coverage in line with the government’s timetable.
At present, ABS-CBN has TVplus coverage in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, Davao and Batangas. — Denise A. Valdez