‘Peacocking’ men may boost pink iPhone as hue fades with women
LET’S FACE IT, the “rose gold” iPhone 6 is pink.
We all know it. It doesn’t even seem as if Apple tried very hard to...
LUX returns with ‘Perfumed Bath Collection’
AFTER SEVERAL YEARS not in the Philippines, LUX (one of Unilever’s personal care brands) has returned to the local market with the introduction of...
Coke bottle and art on tour
AS ONE of the world’s most recognized shapes turns a century old this year, The Coca-Cola Company (Coca-Cola) decided to launch a 15-country tour...
Nido’s heritage trumpeted
Ads & Ends
By Nanette Franco-Diyco
THREE TIMES a week at the Ateneo, my students in my advertising classes — composed of juniors and seniors in...
Proposals and presentations
Getting The Edge In Professional Selling
By Terence A. Hockenhull
LIKE MANY SALES MANAGERS, I am scurrying around trying to scrape together some additional sales to...
HENERAL LUNA: a cinematic revolution
By Zsarlene Chua, Nickky Faustine P. de Guzman, Joseph Garcia
UNLIKE THE BLOODY assassination scene where katipuneros shoot and stab the lead character to death, Heneral Luna —...
The movie and historical accuracy
THE FILM HENERAL LUNA, which has received much praise from critics and audience members, is notable for its commitment to producing a historically accurate...
This is Macy’s idea of a Millennial Wonderland
SELFIE WALLS! Wearables! 3-D printers! The newly renovated basement at Macy’s massive flagship store in New York City’s Herald Square is full of millennial...
Walang sayang!: The art of turning trash into sustainable treasures
By Nickky Faustine P. de Guzman
A BUSH fire in California ignited Pedro “Pete” Delantar’s passion to save what is left of Mother Earth one...
Prestige Lifestyle statement in SM Malls
Ads & Ends
By Nanette Franco-Diyco
I must congratulate the product development group of SM Malls for conceiving and quietly executing this excellent strategy.
MY FRIEND Ella...
Thrilla in Manila
By Michael Angelo S. Murillo, Reporter
IT WAS WIDELY believed to have been used as a “tactic” by the government then to divert the attention...
Manulife, Sarah Geronimo take first steps together
THE PHILIPPINE branch of Canada-based insurance company Manulife Financial Corp. recently launched its newest brand campaign, focusing on encouraging people to “take the first...