IN SUPPORT of breast cancer awareness month, Chroma Hospitality, Inc., the management company behind Crimson Hotels and Resorts and Quest Hotels and Resorts, launches the fund-raising project Passionately Pink Virtual Run from Oct. 26 to Nov. 8.

Proceeds from the virtual run will go to STAGEZERO by Project Pink Support Group, a non-stock, non-profit organization, which aims to encourage and empower patients, families and communities to conquer cancer through knowledge, emotional, social and spiritual support.

The public is invited to run for a cause whenever and wherever they are as they can do the run at their own pace and choose from the 3k, 5k, 10k, 15k, 25k distances. Registration ends Oct. 25 and is priced at P1,200. The race kit includes a Passionately Pink race shirt, a medal and a certificate of donation. To register, visit https://bitly.com/chromarace2020.

Now on its fourth year, the campaign has expanded as other Crimson and Quest properties — Crimson Resort and Spa, Boracay, Crimson Resort and Spa, Mactan, Quest Hotel Conference Center, Cebu, Quest Plus Conference Center, Clark and Quest Hotel, Tagaytay — will bring initiatives meant to educating people about breast cancer.

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