THE “Agimat” series of the highly popular shoe line of National Basketball Association superstar LeBron James is back with its latest iteration and this time it features the collaboration between global brand Nike and major local specialty sneaker store Titan.

Inspired by Filipino folklore, the latest LeBron 16 x Titan “Agimat” serves to highlight the parallels between the Los Angeles Lakers All-Star’s basketball journey and ascent with those of great Filipino warriors tasked not only to excel in battle, but also to reach the pinnacle of their kingdom.

The shoe, touted as harnessing the athlete’s power during possession, features a combined cushioning system that helps absorb impact and provide responsive energy return.

The stretch collar in the new design expands to let athletes easily get their foot in, while the custom lacing will secure the fit as per the athlete’s requirement.

Design-wise, there are two new badges appearing for the first time on this Agimat iteration — the “shield” inspired by the Bagobo tribe’s traditional armor, and “lightning” that symbolizes power — both reflective of Mr. James’s stature as he takes on greater challenges in his journey with those who share the same values and resilience onwards.

This being the first of what they hope to be more collaborations, both Nike and Titan expressed excitement and satisfaction over their joining forces for the LeBron 16 x Titan Agimat shoe.

“We are proud and excited that our partnership with Nike is on the Agimat, with its iconic relevance to the people of the Philippines. Since it first launched in 2017, the Agimat has rooted itself not just in basketball performance but also the culture around the game. We are proud to continue deepening that connection through design and storytelling true to Titan’s heritage, culture and spirit,” said Levon Rondina, Chief Brand Officer for Titan.

“We are thrilled to have worked with Titan on this special collaboration of the LeBron 16 Low x Titan ‘Agimat.’ Titan’s love of the game has helped established them as an authentic and vital lifeline of Manila’s basketball scene. We are confident that the Agimat aptly inspires athletes to raise their game on and off the court; to the next level and beyond,” Jino Ferrer, Nike Philippines Country Marketing Manager, for their part, said.

The Nike LeBron 16 Low x Titan “Agimat” is priced at P8,545 and is available at Titan stores, the Titan App, and TITAN22.COM. — Michael Angelo S. Murillo

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