JAPANESE apparel retailer Uniqlo welcomed the hot summer heat with a week-long interactive exhibit representing its three daily summer essentials line.
The exhibit, which runs until April 13, is located at the second floor of the Uniqlo Manila Global Flagship store in Glorietta 5, Makati City.
It features three rooms designed by Vince Uy and Daryl Chang with designs meant to “walk visitors through various summer experiences that mirror the characteristics of Uniqlo’s core items for the season,” according to a company press release.
The “Instagram-baiting” rooms are “Color in the Air” which features balloons in different color and “alludes to the playful nature of the season and the youthfulness of the Uniqlo U Crew Neck tees”; “Floating Free” which features origami cranes that “mirror the clean lines and smooth characteristics of Uniqlo’s collection of linen items and shorts”; and “A Walk in the Clouds” which features a bathtub filled with clouds meant to “exude the lightness and breathable qualities of Uniqlo’s DRY-EX line.”
“As the first of its kind for the brand, we hope that this exhibit will help visitors discover Uniqlo’s lineup of functional and colorful LifeWear for the summer season.”
The exhibit can be accessed for free but customer who buy P3,500 worth of Uniqlo items in a single-receipt purchase can claim a Uniqlo novelty item upon exit from the exhibit. — ZBC