Amazing PLDT HOME Fibr’s expansion
Ads & Ends
Nanette Franco-Diyco
THERE ARE MORE and more advertising gems that are launched and that instantly catch the attention and excitement of their target...
Tacky closing techniques
Getting The Edge In Professional Selling
Terence A. Hockenhull
SOME YEARS AGO in Hong Kong, a salesman selling me an insurance policy decided it was time...
Love wins, HIV loses
By Nickky Faustine P. de Guzman
While #LoveWins in the Philippines, the country is losing the war against the human immunodeficiency virus (HIV). According to July-October data from...
From Mad Men to mad metrics
NEWS CORP. CEO Robert Thomson, who oversees Rupert Murdoch’s publishing empire, recently renewed his attack on ad agencies for backing fake news sites with...
Top Araw Values Awards
Ads & Ends
Nanette Franco-Diyco
“THE AD Foundation’s Araw Values Awards is the only competition in the whole world that recognizes the importance of values in...
Who wants to be a salesman?
Getting The Edge In Professional Selling
Terence A. Hockenhull
“BAD PRESS” constantly barrages people who choose sales as a career. As a result, many people think there is...
Love wins, HIV loses
By Nickky Faustine P. de Guzman
While #LoveWins in the Philippines, the country is losing the war against the human immunodeficiency virus (HIV). According to July-October data from...
Ampalaya juice, ‘bubbles,’ and other Taiwan discoveries
Text and photos by Nickky Faustine P. de Guzman
Taiwan is associated with milk tea and Meteor Garden. But beyond its drinks that sell for a...
Toblerone minds the gap
WHEN TOBLERONE recently made a drastic change to the appearance of its iconic chocolate, netizens voiced their concerns on social media about what had...
The enduring romance of Closeup
Ads & Ends
Nanette Franco-Diyco
I LIKE THE newly launched Closeup television commercial that captures that feeling of innocent love at first sight. Historically, Closeup has been...
In a perfect world
Getting the edge in professional selling
Terence A. Hockenhull
ONE OF MY all-time favorite questions to ask during in a sales call is, “In a perfect world’...
Uber app gets an upgrade
RIDE-HAILING MOBILE APP, Uber, has introduced an entirely new rider app design — something that has been a long time coming as the app’s...