PLDT, Inc. said its business unit PLDT Enterprise inked a partnership with sister company Cignal TV to deliver Pay TV content to commercial establishments.
In a statement, PLDT said it extended the Internet Protocol television (IPTV) service, which allows broadcast of Cignal TV programs via the Internet, using its broadband Fibr, and iGate, its dedicated Internet access service, to enterprise customers.
“This collaboration with Cignal TV truly enhances our significance as a partner for businesses not just to deliver fixed and wireless services, but to become a more valuable technology solutions provider. With this added service, we are able to deliver premium entertainment and other popular shows and programs in high definition or HD over Fibr to our enterprise customers,” said PLDT/Smart Chief Revenue Officer and EVP Ernesto R. Alberto said in a statement.
With the partnership, commercial establishments, hotels, resorts and hospitals can access Cignal TV channels through PLDT.
“This partnership between the Philippines’ premier Pay TV provider and the country’s largest home and enterprise network is not only good for the group’s enterprise client base, but is also a logical next step in bringing together unparalleled access and quality content to as many Filipinos as possible,” Jane J. Basas, CEO and president of Cignal TV was quoted as saying in a statement.
Cignal TV, a subscription-based direct-to-home satellite TV provider, is owned by Cignal TV, Inc., which is a wholly owned subsidiary of MediaQuest Holdings, Inc., a PLDT Beneficial Trust Fund subsidiary.
PLDT said it is already partnering with several upcoming hotels in Metro Manila to include IPTV solutions for their connectivity requirements.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a stake in BusinessWorld through the Philippine Star Group, which it controls.
