TV and digital media for cool Nestlé Temptations
Ads & Ends
Nanette Franco-Diyco
PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the...
Planning an account campaign sale
Getting The Edge In Professional Selling
Terence A. Hockenhull
LAST WEEK, I discussed how complex sales which offer big rewards require a significant investment in terms...
Zaragoza: A city of Romans and the Virgin Mary
By Alicia A. Herrera
The cultural treasures that are Madrid, Barcelona, Sevilla, and Bilbao are usually on a traveler’s itinerary when visiting Spain. Add Aviles...
Fish for Lent
LAUNCHED in time for Lent, the new McDonald’s Fish and Fries is making a case for people who love to eat fish and for...
Saint Laurent ordered to remove ‘degrading’ posters
PARIS -- France’s advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in “degrading” poses after an outcry...
Some you win; some you lose
Getting The Edge In Professional Selling
Terence A. Hockenhull
THE SALESPEOPLE I deal with on a day-to-day basis handle a diverse range of products and sell...
Breeze washes stains with big hearts
Ads & Ends
Nanette Franco-Diyco
FOR SEVERAL MONTHS now, we have seen one TV commercial after another from Unilever’s Breeze coaxing mothers not to be alarmed...
The migrant experience in art
By John L. Silva
GIVEN THAT immigrants and migrants these days are being demonized, made the pariah in many countries including the once immigrant friendly United...
Stop exercising and start training
By Michael Angelo S. Murillo
This weekend, global sports apparel brand Nike starts its Nike Training Club (NTC) classes, offering a program which gives more...
Globe Postpaid launches The Plan
Ads & Ends
Nanette Franco-Diyco
WE ARE IN the season of Lent. Many people have armed themselves with books that set them on meditative routes, slowly...
Who collects payment?
Getting the edge in professional selling
Terence A. Hockenhull
THE ONEROUS RESPONSIBILITY of invoicing clients and collecting payment often falls to the accounting department. Yet it...
Going old-school
By Zsarlene B. Chua
As the world moves inexorably towards the digital, with many analog processes replaced by their digital counterparts, it seems that handwriting...