HMD GLOBAL, a Finnish company that distributes Nokia phones in the Philippines, is beefing up its marketing campaign in the provinces with a road show of its Nokia Mobile NewSeum, which made a stop in Davao City from April 27 to May 5. Nokia’s new mobile phone models were also launched and will be available by end-May. “After my visit in Davao last year we got the sense that it can work here, so we wanted to have something new for you when we get back,” HMD Global Philippines Country Manager Shannon Mead said in an interview during the launch of the NewSeum, an interactive exhibit of old and new Nokia phones. Mr. Mead said the event signals Nokia’s plan to expand its presence in Mindanao, where there is already a “loyal and strong market base.” He added, “As a key market, we are committed to building and strengthening our presence in Davao. We are optimistic that with the new generation of Nokia Android smartphones and our classic but highly upgraded feature phone, the Davaoenos will get the best mobile experience across all price points.” — Carmencita A. Carillo
