SAMSUNG Electronics Co. on Wednesday announced the release of its Neo QLED 8K TV flagship model equipped with artificial intelligence (AI) technology in the Philippines.

“In January, we already launched the AI in S24 first and we have this function in TV for the new model this year,” Samsung Business Director of AV TS Lee, noting this is part of the trend of AI integration in devices.

The Neo QLED 8K TV is equipped with AI upscaling pro technology that enhances any content to the nearest 8K picture quality and AI energy mode.

Samsung said this feature can reduce monthly energy consumption by up to 12% as it automatically adjusts brightness by detecting the environment or if someone is watching.

Users can also monitor their energy consumption with the Samsung AI TVs through SmartThings.

“Engineered with Quantum Matrix Technology that brings out accurate ultra-fine light and boosted with AI Motion Enhancer Pro, the Neo QLED 8K ensures the motion of objects is captured with unparalleled smoothness and precision,” the company said.

This can also be paired with the Q-Soundbar, where the TV’s eight speakers and the soundbar’s 22 speakers play together.

The flagship TV model retails at P288,888, with 65-inch and 75-inch options. Meanwhile, its 4K variant is available in 43 and 85 inches.

“As a global leader in TV and sound device for 10 years consecutively, our main focus is towards innovation and technology to upscale the lives of many, and also to upgrade the entertainment experience of many Filipino families at home,” Samsung Head of AV Business Chris B. Almazan said.

The company on Wednesday also launched the Samsung OLED, 98-inch QLED TV, 114-inch Micro LED and the Music Frame, a customizable speaker that plays audio while framing the user’s printed photos. — Aubrey Rose A. Inosante