Drive-thru lanes have reinvented the way people experience dining, providing a convenient and efficient option for those with busy schedules or a desire for a quick meal on the go. This modern-day dining has become an integral part of the culture, offering speed and convenience that caters to the fast-paced lifestyle of many individuals.
In a report by Cognitive Market Research, the global drive-thru food market reached $626.16 billion in 2022 and is projected to reach $1120.34 billion by 2030, indicating a Compound Annual Growth Rate of 5.62%. Similarly, a study published in an open-access journal Foods stated that drive-thru services in the Philippines have highlighted the importance of subjective appetites, menu options, and satisfaction in driving customer loyalty and repurchase intentions.
While drive-thru lanes offer undeniable benefits, they are not without their challenges. Long queues, impersonal interactions, and occasional errors in orders have been common complaints associated with traditional drive-thru experiences.
With this matter at hand, fast-food chains and restaurants have turned to technology to streamline their drive-thru operations. From mobile ordering apps to AI-driven order processing systems, these innovations aim to reduce wait times, improve order accuracy, and personalize customer interactions.
McDonald’s, for its part, consistently seeks innovative ways to enhance customer satisfaction. The fast-food giant has recently introduced a new feature to its drive-thru experience — the Drive-Thru VIP Program.
For those who crave a seamless, personalized dining experience even while on the move, McDonald’s Drive-Thru VIP offers customers exclusive discounted deals that will suit the needs of people on the go or those who prefer to dine in the comfort of their own vehicles.
One of the many perks of being a Drive-Thru VIP is exclusive offers such as the Double Cheeseburger Medium Meal which is discounted to just P99. This is a great deal for those who are looking for a quick bite while on the move. In addition, the program gives away free Hash Browns with every Breakfast Deal — a great way to kickstart one’s morning drive.
For those looking to share a meal with their loved ones, McDonald’s Drive-Thru VIP program also offers discounted Group Deals that are perfect for the whole family. These deals are designed to cater to the needs of families who want to enjoy a delicious meal together while on the go.
To sweeten the deal, the program promises to offer more exciting deals each month exclusively for Drive-Thru VIPs. This ensures that customers will always have something to look forward to every time they visit McDonald’s.
Moreover, due to COVID-19, contactless services have become increasingly popular, and drive-thru ordering systems have become a go-to for many customers. With the McDonald’s Drive Thru VIP campaign, the experience is further enhanced with exclusive perks to its VIP customers.
To avail such perks McDonald’s Drive-Thru VIP, customers have to sign up at the official McDonald’s App by clicking the Drive-Thru VIP banner on the Home Page of the app; answer a short survey; and then claim the Drive-Thru VIP deals they want to use.
Couple Richard and Angelina Taw, 55 years old and 60 years old, respectively, shared insights into their dining habits and how McDonald’s Drive-Thru VIP has made their lives easier.
“We sometimes use drive-thru services for quick meals on busy days,” Mr. and Mrs. Taw explained. “We look for speed and accuracy in this kind of service because of our hectic schedules and lifestyle.”
The couple noted that placing orders at discounted prices and receiving their meals fresh and on time at the drive-thru window significantly contribute to mealtime convenience, even on the road.
“It was hassle-free and very easy,” the couple said. “With our busy schedules, we always look for convenient ways to save time, and this one really made a positive impact.”
Meanwhile, Goldwin Boliche, 30 years old, and his 3-year-old son also shared their experience with McDonald’s Drive-Thru VIP.
Mr. Boliche said that they are using McDonald’s Drive-Thru VIP two to three times a week, depending on the situation. He also emphasized the importance of serving “quick and hot food,” especially when dining with a child.
Compared to traditional drive-thru ordering, Mr. Boliche found the VIP service much easier and time-saving. He mentioned that he could easily choose from well thought out deals from the McDonald’s App on his phone and thereafter just present and scan at the Drive-Thru lane.
“Definitely ordering from your phone is much easier,” he stated. “10 over 10, and more convenient.”
“I had a smooth experience ordering, and I would definitely do it again using VIP,” Mr. Boliche added.
Experience an elevated drive-thru experience at McDonald’s by downloading the McDonald’s App, available on Google Play and Apple App Store.
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