PREPARE to get down and dirty. This, as the world’s leading obstacle course event, Tough Mudder, holds its first-ever event in the country later this year.
In partnership with Proactive Sports Management, a noted organizer of fun runs in the Philippines, Tough Mudder, Inc. will make its debut staging in the country, bringing its signature obstacles.
The inaugural Tough Mudder Event Weekend in the Philippines will take place in July, to be followed by another event in November 2018.
“This is the first time that Tough Mudder will be in the Philippines, and Tough Mudder is not just about being tough, it is also about teamwork and determination,” said Proactive COO Justine Cordero during the formal unveiling of their partnership last weekend.
Founded in 2010, Tough Mudder has since gone on to become a leading sport, active lifestyle and media brand, known for its challenging races that bring out the best in participants both as individuals and as groups.
It is something that officials of Tough Mudder said they hope to share and introduce to local participants as they make their debut in the country.
“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle. We are excited to partner with Proactive Sports Management, who have a proven track record for success for athletic events in the Philippines, to ensure locals and tourists alike will have the same unparalleled experience that has made Tough Mudder the must-do event for OCR (obstacle course race) enthusiasts and weekend warriors alike,” said Will Dean, Tough Mudder CEO and cofounder, also during the partnership launch.
With more than three million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as the Tough Mudder 5K and Tough Mudder Half (five-mile event excluding fire, ice and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet) and World’s Toughest Mudder (24-hour endurance event).
Organizers of the Tough Mudder Philippines said venue for the event is still being finalized and will be made known soon. But those who are already interested to join may start registering.
For more information on the event, check out their Facebook page Tough Mudder Philippines. — Michael Angelo S. Murillo
