Property listing platform sees higher engagement via app

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MOBILE devices account for more than 70% of the property-related inquiries made in the online buy-and-sell marketplace OLX Philippines and its sister real estate listing platform Property24 Philippines.

This was revealed by Kristina Bautista, head of real estate at OLX Philippines and head of Property24 Philippines, at a press conference during a summit about the property sector and technology in Taguig City on April 4.

The inquiries were made not only via mobile browsers but also the OLX Philippines and Property24 apps available for Android and iOS devices.

“And that’s why we started investing more in our apps… The engagement is so much higher on apps,” she told BusinessWorld.

Ms. Bautista put the property inquiries they get at around 300,000 to 500,000 a month on average and said they had grown “more than 50% I would say versus 2016.”

“Because we really expanded our reach to include listings in Davao, Cebu, as you expand that obviously you also get more inquiries from there,” she said.

Also contributing to the increase, Ms. Bautista added, were their efforts to make communication between users of their platforms easier. — Francis Anthony T. Valentin