PLDT-Smart expands with new lifestyle hub in Quezon City mall

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PLDT-Smart opened a store in Ayala Malls Vertis North.

PLDT, Inc. and its wireless unit Smart Communications, Inc. is expanding physical presence in the north with a new lifestyle hub in Quezon City.

The listed telecommunications firm opened a PLDT-Smart Converged Store at the Ayala Malls Vertis North yesterday, which it said is an upgraded version of its usual Smart stores with “customer-centric design and innovative digital installations that will raise the bar in in-store service experience.”

“We’ve received great feedback from our first PLDT-Smart store in BGC (Bonifacio Global City), and we would like to replicate that experience for our customers in the metro north area,” PLDT Chief Revenue Officer Alfredo S. Panlilio said in a statement.

The converged store in Quezon City is the company’s fourth of its kind in the Philippines, the rest being in Bonifacio Global City, at SM City BF in Parañaque City and at the Smart Tower in Makati City

“Quezon City has always been a key market for us, and we look forward to serving our customers better through our industry-leading digital solutions and support services,” Mr. Panlilio added.

The store offers services such as an InfoTouch Booth for accessing personal accounts and printing billing summaries and a “super kiosk” to process bills payments and SIM card changes.

“We want to ensure that our customers have access to the best of what we offer by bringing our services closer to them,” PLDT-Smart Senior Vice-President and Head of Consumer Business Customer Development Alex O. Caeg said.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Denise A. Valdez