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LANDBANK hopes to close PDS takeover by yearend

THE Land Bank of the Philippines (LANDBANK) said it is targeting to complete the acquisition of a majority stake in Philippine Dealing System Holdings, Corp. (PDSHC) by the end of the year.

Cecilia C. Borromeo, president and chief executive office of LANDBANK, said the state-owned lender is still interested in taking control of the fixed-income bourse operator.

“We are in talks with the regulator and with the stakeholders who have expressed their interest to sell to us. Our best estimate is we are trying to target this year to be able to close the deal,” Carel D. Halog, executive vice president for treasury and investment banking sector of LANDBANK, said during a briefing on Thursday.

LANDBANK sought to take over the fixed-income exchange after the continued delays in the planned merger of Philippine Stock Exchange (PSE) and PDSHC that began in 2013.

“There will be sub-synergy with government so that aside from providing us good revenue stream and another diversified source of revenue stream, we expect to be able to help in further developing the capital markets,” Mr. Carel said.

Earlier this year, LANDBANK had offered to buy the PSE’s shares in PDSHC for nearly P282 million.

The proposed acquisition placed the value of the PDSHC shares at P215 each or for a total of P281,959,385 “subject to terms and conditions.”

This is 40% lower than the P360 per share offer (or a total of P472.11 million) that was initially approved by the LANDBANK board in January 2018.

PDSHC comprises the PDS Group along with subsidiaries Philippine Dealing & Exchange Corp., Philippine Depository & Trust Corp., Philippine Securities Settlement Corp., and PDS Academy for Market Development Corp.

Based on the shareholder structure found in its website, the firm is 21% owned by the PSE. — V.M.P.Galang

Globe upgrades cell towers in Semirara island

GLOBE Telecom Inc. said it has completed upgrading cell towers with long-term evolution (LTE) technology in Semirara Island.

In a Friday statement, the listed telecommunications provider said it worked with Semirara Mining and Power Corp. (SMPC) on the project, which will benefit the over 19,000 residents of the island in Caluya, Antique where the latter’s mine site is located.

“Digital inclusion is a huge undertaking because it requires cooperation from a broad set of stakeholders — private enterprises, local residents, and local government. We are happy that the stakeholders have given their support so we can bring about change that would eventually result to a more progressive island community,” Globe President and CEO Ernest L. Cu was quoted in the statement.

At the same time, Mynt — a partnership between Globe, the Ayala Corp., and China-based Ant Financial — is providing SMPC with a modern payroll solution that allows the company to easily disburse salaries, loans, or allowances.

“Through GCash, SMPC employees can send money to other GCash users anywhere in the Philippines — perhaps to their relatives in other parts of the country — for free, and within seconds. It also allows them to pay bills at the comfort of their homes, and without falling in line at automated teller machines,” the statement read.

SMPC employs over 3,300 in Semirara island and nearby areas. — Janina C. Lim

PNB to issue $300 million in medium-term notes

PHILIPPINE National Bank (PNB) wants to raise $300 million in fresh funds via its euro medium-term note program, it said on Friday.

In a disclosure to the Philippine Stock Exchange (PSE), the bank said its board of directors at its meeting on Friday approved the issuance of $300 million out of its $1-billion euro medium-term note program, with the option to upsize.

Further details on the issuance were not immediately available on Friday.

PNB established its euro note program in April last year. During the same month, it made a maiden drawdown of $300 million from the program, with the proceeds to be used for its dollar loans.

Moody’s Investors Service has assigned an investment-grade rating to PNB’s note issuance, matching the Baa2 rating of the Philippine government.

Banks usually employ a note facility to raise more capital to fund their programs and operations.

Earlier this month, PNB issued P13.87 worth of two-year peso-denominated bonds, with the proceeds set to support the bank’s lending business.

The bonds carry a coupon of 6.3% per annum to be paid quarterly until May 2021. PNB saw an oversubscription of almost three times the announced issue size of P5 billion.

PNB booked a net income of P1.9 billion in the first quarter, 30% higher than the P1.5 billion booked in the same period last year.

Shares in PNB closed at P59 apiece on Friday, up by 90 centavos or 1.55%. — R.J.N. Ignacio

Peso strengthens further ahead of US data, RRR cuts

THE PESO strengthened further against the dollar on Friday ahead of US data and the implementation of the first wave of reductions in banks’ reserve requirement ratios (RRR).

The local currency closed at P52.16 against the greenback on Friday, higher by 34 centavos versus its previous finish of P52.50 per dollar.

The peso closed at its best level for the day. It opened Friday’s session flat at P52.50 a dollar, while its intraday low was logged at P52.525.

Trading volume grew to $846.86 million from the $740 million seen the previous day.

“We saw dollar-peso move in tandem with Asian trading,” a trader said, noting that the market was mostly positioning ahead of the weekend.

Another trader said that the peso climbed “ahead of likely weaker April 2019 US durable goods report tonight.”

On the other hand, Michael L. Ricafort, Rizal Commercial Banking Corp. (RCBC) economist, said in a text message that the peso strengthened on the back of “positive sentiment on the economy and financial markets brought about by yesterday’s latest RRR cut for smaller banks, exactly a week after the RRR cut on large banks…thereby leading to increased supply of peso funds/lending by banks and lower borrowing costs all that lead to increased economic activities.”

The Bangko Sentral ng Pilipinas is set to cut to 17% the current RRR of universal and commercial banks at 18% on May 31, to be followed by a 50-basis point (bp) cut on June 28 and another 50-bp cut on July 26. The reserve ratio imposed on thrift banks will also be slashed to 6% from the current 8% following the same schedule.

Rural and cooperative banks’ reserve requirements will likewise be reduced by 100 bps to 4% from 5% effective May 31. — RJNI

PSEi falls amid concerns over deepening US-China trade spat

By Arra B. Francia, Senior Reporter

LOCAL stocks slipped on Friday along with the rest of the world as worries over the deepening US-China trade spat weighed on local investor sentiment.

The benchmark Philippine Stock Exchange index (PSEi) fell 0.73% or 56.94 points to close at 7,747.09 yesterday. The broader all shares index likewise slumped 0.57% or 27.41 points to 4,781.85.

“Too many bad reasons in a day to sell the market down in the Philippines. On the positive note, these were all developments happening outside the country,” Regina Capital Development Corp. Head of Sales Luis A. Limlingan said in a mobile phone message.

Mr. Limlingan noted more companies are suspending relations with Chinese tech giant Huawei after the United States government’s ban. Japanese firms Panasonic and Toshiba have been the latest to withdraw shipments to Huawei.

Amid the ban, no new negotiations have been scheduled for the US and China, escalating tensions between two of the world’s largest economies.

Alongside its trade war with China, the US is reportedly considering an increase in troops in the Middle East to protect American military personnel there. This comes amid reports that Iran is planning attacks by its proxy forces on American troops in the region.

Mr. Limlingan also noted developments on Brexit, the crude oil falling over six percent to below $58 per barrel, and poor macro data from Germany.

“A result of those above: US Treasuries (UST) surged as investors rush to buy hedges. 10-year UST yield fell to below 2.30% overnight, ending at 2.32% (now), its lowest since 2017,” Mr. Limlingan explained.

Philstocks Financial, Inc. also attributed the market’s decline to weakness abroad, saying in a market note: “The decline at Wall Street caused by dismal US May factory output data and worsening US-China relations spilled over to our local bourse today.”

The Dow Jones Industrial Average plummeted 1.11% or 286.14 points to 25,490.47. The S&P 500 index slid 1.19% or 34.03 points to 2,822.24, while the Nasdaq Composite was down 1.58% or 122.56 points to 7,628.29.

Back home, services was the lone counter that ended in positive territory, after it gained 0.29% or 4.80 points to 1,657.47. The rest declined, led by property which tumbled 1.32% or 55.83 points to 4,172.31.

Industrial retreated 1.29% or 146.44 points to 11,215.73; mining and oil dropped 0.49% or 35.36 points to 7,197.18; holding firms shed 0.44% or 32.29 points to 7,376.01, while financials dipped 0.31% or 5.36 points to 1,706.79.

Turnover stood at P7.42 billion after some 2.91 billion issues switched hands, slightly higher than the previous session’s P7.20 billion.

Decliners swamped advancers, 125 to 73, while 44 names ended flat.

Foreign investors have been on selling mode for the 15th straight session at P736.08 million, more than four times Thursday’s figure of P177.41 million.

Philippines Football League Season 3 kicks off

By Michael Angelo S. Murillo, Senior Reporter

FOLLOWING much controversy, local club football competition rolls on anew with the third season of the Philippines Football League (PFL) which kicks off today at the Rizal Memorial Football Stadium.

Supplanting the controversy-marred and short-lived Philippine Premier League (PPL), the PFL is seeing a “rosy” picture for the season despite finding itself starting rather late in the year.

The third season of the league will feature seven teams, one more than last year, composed of defending champions Ceres-Negros FC, Kaya FC-Iloilo, Global Makati FC, Stallion Laguna FC, Mendiola FC 1991, Philippine Air Force FC, and Green Archers United FC.

The PFL, through league commissioner Coco Torre, said the format will be double round robin and will feature home-and-away matches. The tournament will run from May 25 to Nov. 10. Following it will be the Copa Paulino Alcantara.

“We are happy we have seven clubs now and we like to thank them for their cooperation with the PFF for this noble effort of further developing football in the country. And we see a rosy picture for this season,” said Philippine Football Federation (PFF) General Secretary Ed Gastanes at the pre-competition press conference on Friday at the federation’s office in Pasig City.

The PFF said the PFL competition will determine which teams will represent the country in AFC competitions next year.

Games today at the PFL will see Kaya battling Green Archers at 4 p.m. and Ceres taking on Stallion at 7 p.m. The matches will be streamed over PFLtv.ph.

This season the PFL was supposed to be replaced by the PPL but the latter did not pan out as expected across the board, prompting the PFF to pull out of its agreement with the PPL operators and revert to the PFL.

The PPL only had one match date on April 27.

Meeting (and engaging with) your customers where they are — online

Those looking to take the route of entrepreneurship need to place importance on having a strong online presence in order to help conquer today’s market. A study by Nielsen revealed that 85 percent of consumers use the internet to find a local business, and make their buying decisions based on online reviews, ratings, and other information found online. Consumers are exhibiting a more proactive mindset, eager to know the origin, and what a brand is all about—including its business practices—before they make a purchase.

With customers having a research-first mindset, many businesses have invested in websites that act as online representations of their brand. With websites, enterprises are able to reach consumers from different age groups and places, granting them a wider market with increased growth prospects. But how can an online portal work for your business? GoDaddy, the company empowering everyday entrepreneurs around the world shares that a small business and entrepreneur can consider a mix of the following:

The Right Domain Name

Securing a domain name is a crucial first step in establishing a presence online. Maggie Wilson-Consunji, owner of Casa Consunji, a lifestyle décor café, stresses the importance of “having your brand as yours” and ensured she got casaconsunji.com for easier recall. This should be the top priority when planning a website to ensure consistency in branding—from your product to your digital portal.

Engaging Content

Website content is what keeps customers visiting your website and trying your products. Plotting out the messaging and aesthetic of a brand is important in appealing to today’s consumers. The American Marketing Association estimates that six out of 10 consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to a brand’s website for product information. The right engaging content that corresponds with your brand’s image, provides an incentive for consumers to purchase and can contribute to the growth of the business.

To pique the interest of today’s consumer, businesses need to tell their respective stories through easy to digest content. Interesting photos, articles, and videos that depict the type of lifestyle a brand espouses is key to engaging possible customers. If the message resonates with the viewer, they may be more likely to buy your product.

Seamless User Experience

Today’s always connected consumer puts a premium on experiences they have with a business. When logging on to a website, their expectation is a smooth process. “A website needs to be easy to navigate and mobile-friendly and contains information customers are looking for,” says Roger Chen, GoDaddy’s Senior-Vice President for the Asia Pacific Region. “If you have engaging content, you add even more to the overall user experience.”

Business owners and entrepreneurs looking to create a website need not be daunted by the idea that it’s only for the tech-savvy. Easy to use tools in the market like GoDaddy Website Builder for example, is a web-based tool that has over 1,500 visually appealing templates that’s easy to use and creates a mobile friendly, easy to navigate website in less than an hour.

Drug agency trying to ban rap song

THE Philippine Drug Enforcement Agency (PDEA) is seeking to ban rapper Shanti Dope’s (real name: Sean Patrick Ramos) song “Amatz” from the airwaves, saying that its lyrics which allegedly promote marijuana use run contrary to the government’s ongoing drug war.

The singer denies this and said the lyrics the PDEA objects to were taken out of context.

In a letter dated May 20, the government agency asked the Movie and Television Review and Classification Boards (MTRCB), the Organisasyon ng Pilipinong Mang-aawit (OPM), and ABS-CBN Corp to “prevent the airing of ‘Amats’ and its promotion in the different media stations in the country.”

The same statement said that the song’s lyrics — “Ito hinangad ko; lipadin ay mataas pa sa kayang ipadama sa’yo ng gramo, ’di bale ng musika ikamatay” (Here! dreamt of flying higher than what those substances can bring me, I’ll die as a musician) — promote the use of marijuana while the chorus talks about being high — “Lakas ng amats ko, sobrang natural, walang halong kemikal” (I’m so freakin high, too natural, with no extra chemical).

“It appears that the singer was referring to the high effect of marijuana, being in its natural/organic state and not altered by any chemical compound,” Aaron N. Aquno, PDEA director, said in the statement.

“We strongly oppose the promotion of musical pieces or songs that encourage the recreational use of drugs like marijuana and shabu. It is contrary to our fight against illegal drugs,” he added.

The statement likewise recommended that songs of a similar nature be censored and banned from being played on air.

In response to the PDEA’s action, Mr. Ramos went to Facebook and released a statement on May 23 that said that while “anyone is welcome to interpret a song or any cultural text, it is also clear that for an interpretation to be valid, it must have basis, and must be within the context of the cultural text as a whole.”

“We enjoin Director Aquino to listen to the whole song, and not just take a few lines out of context. The song begins with the persona talking about the ill effects, the violence, and dangers of drugs: ‘Kamatayan o parak / Na umaga o gabi, may kahabulan / Dami ng nasa ataol pa / Hangang katapusan laki ng kita sa kahuyan.’ ( Death or cops/ day or night, we’re on the run/ many are already in their coffins/ until the end earned a lot from farming)” Mr. Ramos said.

(English translation of the lyrics from www.musixmatch.com/lyrics/Shanti-Dope/Amatz/translation/english.)

Mr. Ramos is an 18-year-old rapper who has become popular for songs like “Nadarang” (2017), “Shanti Dope” (2017) and “Apoy” (2018).

He said that the song, which was released in March, is about a person taking a stand against illegal drugs who turns to music to get his high: “the natural high of creativity and knowing he is the only one who knows to do what he does.”

“To take apart a song and judge it based on certain lyrics that offend us is unfair to the songwriter; to presume that our reading of a song is the only valid one is offensive to an audience that might be more mature than we think,” he added.

In the end, he said that “this ban sets a dangerous precedent for creative and artistic freedom in the country, where a drug enforcement agency can unilaterally decide on what a song is about and call for its complete ban because it is presumed to go against government’s war on illegal drugs.”

“This is a brazen use of power, and an affront to our right to think, write, create, and talk freely about the state of the nation,” Mr. Ramos said. — ZBC

A remarkable growth

In the past several years, health maintenance organizations (HMOs), which hit the Philippine health care scene in the 1980s, have been growing remarkably on the back of the country’s robust economy, which benefits the private corporations that form the massive bulk of HMOs’ client base.

In 2017, according to the Insurance Commission (IC), HMOs collectively earned P36.8 billion in revenue, up 11.5% from P33 billion in 2016. Their net income also rose, by 40.44% from P667.5 million to P937.5 million. As of September 2018, the revenues of the country’s HMOs reached P32.2 billion and their net income P1.8 billion.

IC has been supervising HMOs since 2015, a responsibility that the Department of Health (DoH) used to have. One key step the agency took to improve industry standards was to increase the minimum paid-up capital requirements for HMOs. A 2016 circular from the IC said that all existing HMOs should have a minimum paid-up capital of P10 million, while for new HMOs, the required amount is P100 million. DoH previously set the requirement at P10,000 only.

“We welcome the move of the government to put the HMOs under the IC to regulate the industry and protect the public interest,” Jeremy G. Matti, president of Asalus Corp., which operates under the brand name Intellicare, said.

The change also helps combat predatory pricing. In the past, Mr. Matti said, multiple HMOs were forced to shut down because of wrong pricing.

“By definition, it is true that we are a health care service provider, but we are also a risk carrier. We take on risk. Being under the IC, all pricing has to be actuarially sound. So predatory pricing will be at its minimum level eventually, because of reportorial requirements submitted to the IC. More or less they can check the viability of an HMO. Is it still strong financially? Is it capable of servicing a million members? All these will be for the benefit of the public,” he said.

For his part, Franz Joie D. Araque, senior vice-president and head of the health care division of Cocolife, a Filipino-owned insurance company with health insurance business, said, “The shift of the supervision of the HMOs from the DoH to the Insurance Commission is an index that the government is serious about supporting the industry.”

He added: “Our thrust is always to ensure ultimate protection of our consumers. To put everybody on a level-playing field ensures guaranteed protection of our consumers. Unfortunately, there’s a lot of disparity among players in the industry. There are small-scale HMO players that attempt to take on so much risk and of course that jeopardizes the interest of our consumers.”

Improving services through technology

HMOs in the country are harnessing the power of technology to provide better services to its members, as well as to improve their working relationship with their accredited medical institutions and professionals.

Cocolife is taking initiatives to electronically link with its partner hospitals to facilitate faster and more efficient exchange and processing of information, according to Mr. Araque. Their company is also in the process of upgrading its information technology system to adapt to the demands of the digital age.

Medicard Philippines, Inc., meanwhile, uses a suite of business intelligence software by SAS for things like utilization and pricing analyses, said its president, Dr. Nicky S. Montoya.

The firm collaborates with a local bank to produce custom bank statements for its partner doctors. It has also been using electronic fund transfer to quickly compensate their doctors for their services.

“I think our partner doctors appreciate this ease and clarity of information. It’s faster for them to get their payments and easier for them to do accounting,” Dr. Montoya said.

Intellicare has formed a partnership with Medgate, a provider of telemedicine in the country. Telemedicine allows Intellicare members to consult with physicians remotely using their phones. (There’s a Medgate telemedicine app available for download as well.)

Mr. Matti also revealed that they will soon be launching a product sometime this year with Fullerton Healthcare Corp. Ltd., a Singapore-based vertically integrated health care platform that acquired a 60% stake in Intellicare last year. This product will enable Intellicare members to avail themselves of services not only in the Philippines, but in other countries where Fullerton Health operates, including Singapore, without using cash.

Looking ahead

In the coming years, Mr. Matti believes that the demand for the products and services that HMOs provide will continue to grow. “But we also foresee that because of economics and behavioral changes, there will be new products that will address the needs of the public,” he said.

Meanwhile, Cocolife is looking to extend its services to more people. Mr. Araque noted that today, there is still only a handful of private citizens buying health insurance plans and HMOs. It is usually the private companies that purchase these plans to attract talent or incentivize them to stay.

“What we intend to do is to come up with plans and programs that will encourage more Filipinos to have access to medical care,” he said.

When it comes to Universal Health Care Act that President Rodrigo R. Duterte signed in February of this year, HMOs are in a wait-and-see mode.

The law provides that every Filipino citizen should be enrolled in the National Health Insurance Program and that he or she should be granted immediate eligibility and access to preventive, promotive, curative, rehabilitative and palliative care for a bevy of health services.

It also says that to ensure predictability of health expenditures, individual-based health services should be financed primarily through prepayment mechanisms, such as social health insurance, private health insurance and HMO plans.

The DoH and other concerned government agencies were given 180 days to craft implementing rules and regulations (IRRs) in connection with the law. It was reported in various news outfits last month that IRRs would be released by June or July.

“It’s a wait-and-see thing for our industry now. We’re not yet sure how the final implementation of the law [Universal Health Care Act] will be,” Mr. Araque said, adding that the government’s intention to extend medical care to more people through the law is admirable.

MediCard: Always responding to the patients’ evolving needs

By Mark Louis F. FerrolinoSpecial Features Writer

As a health maintenance organization (HMO) founded and run by doctors, MediCard Philippines, Inc. prides itself with a unique concept of service-oriented health care that is difficult to be matched by other organizations. Since its inception in 1987, the company has remained committed to its promise of providing Filipinos accessible and quality health care, giving more attention to services.

“MediCard is founded and run by doctors. So we have the doctors’ perspective, we have the business perspective, and we have the patients’ perspective,” Dr. Nicanor S. Montoya, president of MediCard, told BusinessWorld in an interview when asked what makes MediCard different from other industry players.

Over the past years, MediCard has performed well from recording strong financial strength, up to expanding its network of members, partnered hospital and clinics, and accredited doctors, specialists and dentists nationwide. 

Dr. Montoya shared that MediCard currently enjoys a healthy financial record, which the organization plans to take advantage of in making health care more accessible and affordable.

“What I want to emphasize is the stability that we have. By getting your HMO benefits from us, you can be assured that we will deliver because providers are happy partnering with us, doctors are happy working with us,” Dr. Montoya said.

Dr. Nicanor S. Montoya, MediCard president

In an effort to bring affordable and quality holistic medical insurance to Filipinos, MediCard continues to introduce new products that allow individuals and families to take charge of their health without taking a heavy toll on their budget.

The MediCard Health Check Card, for instance, provides members with one-year coverage of unlimited consultations with the organization’s primary care physicians for only P500. Cardholders can also avail themselves of the annual physical examination and get 20% discount on all laboratory and diagnostic procedures that can be availed at the MediCard free-standing clinic where the card was purchased.

The Healthplus Card, on the other hand, has similar benefits to Health Check Card but it can be used in all MediCard free-standing clinics. This card can be availed at P1,100, which is also valid for one year.

For those who want a specialized health care maintenance service that covers emergency, preventive and outpatient care, they can avail of the RxER for P1,998.

RxER cardholders are entitled to emergency coverage for P20,000 in MediCard-accredited hospitals but is limited to trauma cases, animal bites, and accidental chemical food poisoning.

Other benefits include unlimited consultations with primary care physicians and some specialists; a flat rate of P350 for consultations with other specialists; and 30% discount on all laboratory and diagnostic tests, surgeries, and dental procedures done at MediCard free-standing clinics. Dental consultations at MediCard free-standing clinics are also covered including a one-time prophylaxis.

Meanwhile, to boost its efforts in attending to the health care needs of its members, and even non-members, MediCard is continuously growing its list of free-standing clinics in key cities.

MediCard’s free-standing clinics are equipped to provide laboratory tests, diagnostic procedures, annual physical examination, executive checkup, pre-employment exam and other medical evaluation, as well as first aid treatment in case of emergencies. These clinics are also accredited to perform minor operations by accredited surgeons of MediCard.

The company recently opened its 15th free-standing clinic in the country located at One Uptown Residences in Uptown Bonifacio, Taguig City. Dr. Montoya said that the firm plans to open one more clinic this year and at least one every year for the coming years.

Aside from its free-standing clinics, MediCard aims to transform the standard in health care service by investing heavily in digital innovations.

MediCard was one of the firsts to introduce telemedicine — or the use of telecommunication technology to provide patients clinical health care at a distance — in the country called My Pocket Doctor. This telemedicine application by MediAxes allows MediCard members to easily get in touch with doctors and get consultations anytime and anywhere.

According to Dr. Montoya, My Pocket Doctor makes medical consultations handy with less effort, time and cost, giving patients the opportunity to easily talk to medical experts at the comfort of their offices or homes even in the middle of the night.

Designed carefully to fit everyone’s needs, patients can access My Pocket Doctor using any phone or computer. Once the nurse schedule the consultation, a doctor will call the patient for a checkup and give prescriptions or instructions. For cases that need visual assessment, video call via Webcam can also be done during medical consultations.

“We’re just doing things better. We’re trying to find ways to be more efficient, and to be more responsive to what the patients’ needs are,” Dr. Montoya said.

In the years to come, Dr. Montoya said that the organization will continue to invest in technology and in putting up more clinics to make health care more accessible to more Filipinos.

Cocolife: Committed to the health and well-being of Filipinos

By Bjorn Biel M. BeltranSpecial Features Writer

Health is wealth. It is a saying that is popular with many Filipino households, whether rich or poor. Given the Filipinos’ inherent nature to value personal relationships and family over things like material wealth, it makes sense that many believe that a healthy life is a happy life. But perhaps the saying also serves as a warning. Because for many Filipinos, losing one’s health is akin to losing control over one’s life.

“We know for a fact that at any time an ordinary hardworking employee who’s working for his family gets sick of dengue, a three- to five-day confinement may deplete the financial resources of the whole family, which may possibly cause them to skip meals, or possibly cause the temporary stopping of a child from going to school,” Franz Joie Araque, senior vice-president and chief of the Healthcare Division of Cocolife, told BusinessWorld in an interview.

He said that to prevent this from ever happening is why Cocolife, which is celebrating its 20th anniversary this year, established its health care division in the first place. As many Filipinos struggle to cope with the financial burden of medical care, Cocolife saw an opportunity to provide health insurance to complement its developing lineup of accident and life insurance programs.

“We facilitate the services in between the patient and their service providers which are the hospitals, doctors, and clinics. Primarily to ensure that there is efficient process to that health care access, and that, more importantly, we alleviate the burden of cashing out. We provide the financial support for these medical services, particularly in times where there have been an unexpected occurrence of emergency and accidents,” Mr. Araque said.

Franz Joie Araque, senior vice-president and chief of the Healthcare Division, Cocolife

Starting out in August 1999, the company’s health care division slowly gathered momentum and developing the framework for its business. Since then, Mr. Araque said that Cocolife has grown its health insurance premiums by around 1000%, its human resource by around 500%, and its client base by around 10 times. This roughly translates to around 1000 corporate clients, with an estimated 450,000 individual members, making it among the biggest health insurance providers in the country.

Health care insurance premiums by the company amounted to around P2.5 billion in 2017, contributing a significant portion of Cocolife’s overall premium income of P6.6 billion in the same year.

Cocolife has the unique position as one of the biggest Filipino-owned stock life insurance companies, offering a complete array of life insurance, non-life insurance, health care, and mutual fund products through its various business units and subsidiaries in the non-life business (UCPB General Insurance), pre-need (Cocoplans) and mutual funds (Cocolife Asset Management Co., Inc.).

Throughout its history, that position — and the sizeable pool of resources made available because of it — has granted Cocolife the edge over its competitors in the health insurance sector.

“There are only a few service providers of medical insurance and HMOs coming from the life insurance sector. There’s only a handful, maybe about less than 10 companies. And the uniqueness of that is that Cocolife is the biggest service provider of health insurance who is classified as a life insurance company,” Mr. Araque said.

“So that simply means that our commitments to our consumers buying health care protection are supported by the entire resources of the life insurance organization, over P27 billion of resources,” he added.

To build on that advantage, Cocolife recently restructured its organization with a new leadership focused on having a fresh perspective on how to approach business in the digital era. As the landscape of Philippine business shifts towards a workplace dominated by tech-savvy, time-poor millennials, the company is looking towards adapting more efficient, more accessible, and more convenient services for its clients.

“Back in the day, you know, maybe about two decades ago, medical services is a seller’s market, which means that medical service providers can impose a time when they are available to provide the service. It completely changed in the two decades after. Consumers, the patients, cannot wait for so long,” Mr. Araque said.

“Life is very fast-paced for millennials and so we as a business would need to adapt to that. And that also has created a substantial change in the expectations of our customers,” he said.

Cocolife’s new plan involves improving the company’s brand presence, promising 24/7 accessibility for its customer support and call center services, as well as through the establishment of more contact points around the country to expand its reach. Cocolife currently works with almost 700 accredited hospitals, around 1,100 accredited clinics, and over 24,500 accredited doctors.

“What we provide is a promise. There is no tangible material that is given to the consumer when they buy our product, but rather a promise that in their time of need, we will pay for their hospitalization,” Mr. Araque said.

“The primary objective is to reach out to more Filipinos and encourage protection against risk, not only on unforeseen loss of life nor accident, but also on health, to ensure that they are more capable of bringing up a better, younger generation of Filipinos in the future. We are also very optimistic that with the new leadership of former Supreme Court Justice Bienvenido Reyes as chairman and Georgetown-educated lawyer Martin Loon as president, Cocolife will reach greater heights,” he said.

Intellicare: Providing a holistic way of managing the clients’ health

By Adrian Paul B. ConozaSpecial Features Writer

Founded in 1995 with only 10 employees working together to attend to the health care needs of its clients, Intellicare has grown to be one of the country’s leading names in the health care industry today. Now, it has around 2,000 work force catering to over one million members who have put their trust in Intellicare.

This increase in number of clients was a result of existing Intellicare clients testifying to the excellent service that the company provides, Intellicare President Jeremy G. Matti shared in an interview with BusinessWorld.

Intellicare, now on its 24th year, has modified its approach in health care as it addresses the current medical needs of its clients.

Mr. Matti explained that before, the firm had a curative approach, solely focusing on bringing members to treatment. At present, the approach has changed into “a holistic way of managing health”, putting emphasis on wellness and prevention.

Intellicare’s services now focus on both treatment and wellness. In terms of treatment, this is being done with cost management in mind while still giving the best service available.

“When we speak of cost management, we do not necessarily mean that we would shortcut the treatment or medical management. It is showing our members what is the best way or option to have their treatment,” Mr. Matti said.

With the apparently rising cost of treatment in well-known hospitals, which Mr. Matti regards as the challenge brought by medical inflation, Intellicare serves as an advisor who makes members aware that there are alternative hospitals that can provide the basic service, but can still address their wants and needs in a cost-effective way.

On the other hand, while treatment remains a part of Intellicare’s services, it is now coupled with attending to the wellness of members. With the emergence of lifestyle diseases among younger generations, “The approach of all stakeholders in the health care space is more focused now in the well-being of the individual,” Mr. Matti explained. One of the notable ways Intellicare does this is through partnering with  wellness companies such as skin care centers, spas, salons, and fitness hubs.

Jeremy G. Matti, Intellicare president

While Intellicare’s approach has grown into a holistic kind, one thing that stays the same is the firm’s values. “With the foundation of our values set in place, when we deal with our customers or all our stakeholders, it is always based on integrity, fairness, hard work, and compassion,” Mr. Matti said.

He emphasized that compassion or care is one of the most important values in place in Intellicare. “Care, in the delivery of the service, is a key factor for the growth of Intellicare because we are dealing with human beings,” Mr. Matti said.

This holistic and values-driven approach to health care guides Intellicare’s delivery of service, which  is “high-touch” and “high-tech.”

As Mr. Matti shared, current developments have occurred in improving their utilization of technology: the upgrading of HMO system to better serve members, the creation of online portals, and the upgrading of their app into “a more robust type of app that can address the needs of our members”.

Mr. Matti also said that Intellicare’s call center is being upgraded. “It will happen sometime August or September, [and it will be] a more powerful call center system without removing the human side of it.”

In further improving its services, Intellicare also partnered with other health-oriented services.

Intellicare tied up with Medgate Philippines to provide a telemedicine service within Intellicare. By one press on a smartphone, the patient can consult with a doctor any time to diagnose his/her condition. Through this, the time consumed in commuting to a clinic and in lining up for checkup is eliminated.

Intellicare partnered with ComPsych, a global leader in employee assistance program, for addressing behavioral issues. Through ComPsych’s program, a member can call a clinician to assist him/her in identifying the cause/s of the apparent behavioral stress.

The Intellicare Group also partnered with Asian health care solution provider Fullerton Healthcare Corporation Ltd. In 2017, Fullerton entered the Philippine market through Intellicare.

For Mr. Matti, this means that the whole ecosystem of the health care landscape becomes vertically integrated under one group, unlike before when Intellicare simply stood at the center as a funder that brings members to medical facilities.

“We will also be part of the provider side through our Aventus clinics. Likewise, we will  have laboratories and imaging centers,  and partner with other reputable organizations to complete the whole ecosystem of the health care space,” Mr. Matti added.

Along with these developments, Mr. Matti said that their people who commit to bring excellent and values-oriented service makes them a worthy choice for the health care needs of clients. “We stand by our core values, and what we commit, we deliver,” he said.