Holding on to valuable customers
Getting The Edge In Professional Selling
Terence A. Hockenhull
A SALES FORCE tasked with increasing sales by an additional 20% within a relatively short time frame are unlikely to go out and look for new customers. They will almost certainly approach their existing client base and look for an increase in orders. And leaning heavily on the relationship that exists with a loyal client base, they may very well be able to secure the additional sales they are looking for (in the short term). Indeed, correctly managed, these clients may possibly provide an increase in long-term sales too (but only if significant effort is expended in helping the client rationalize the need for new/additional purchases.)







