By Erik Larson, Bloomberg
“FORCES OF OPPOSITION bow down. You are single-handedly outnumbered.” That’s how one advertisement reads for a semiautomatic rifle made by Bushmaster, whose AR-15 is increasingly the gun of choice for America’s mass shooters, including the suspect in Sunday’s massacre at a gay dance club in Orlando, Florida. “Consider your man card reissued,” another one reads, the text adjacent to a black AR-15 against a stark white background. The bright red logo of the gun’s maker stands out: a red cobra coiled around a rifle, bearing its fangs.