Before assuming the role of National Field President of McDonald’s USA, Myra Doria worked doubly hard to build a career that began in the 80s, with grit, passion, and perseverance.

Doria started her professional career at McDonald’s in Dau, Mabalacat, Pampanga, in 1985, or known as “Store 005.” 40 years later, her story is an inspiration — a testament to how a young woman from a small town in the Philippines can earn a seat at the table of one of the world’s biggest and most loved brands in the US.

“Standing up here today reminds me of why I got into this business in the first place, and all the incredible people I’ve met along the way. I’ve always wanted to come back to the place where I started. It also reminds me of how far I’ve come and how grateful I am to those who have made my career possible,” she said during her recent visit to the Philippines to speak at an operations leadership summit organized by McDonald’s Philippines — which was also a homecoming a long time in the making.

Humble Beginnings

“I was born and raised in Minalin, Pampanga. Ako po ang pinaka matanda sa anim na magkakapatid (I was the eldest in a brood of six), and early in life my parents instilled in me the importance of being the role model for my siblings. It is a huge responsibility that I carry with me still today,” Doria shared.

Working in the palengke (public market) not only honed her business acumen; it also developed her passion for shoes.

“I’ve come to see my shoes as a sort of metaphor for how I’ve approached my life and career. When I look at my shoes, I remember my days working at the flea market and my first days at McDonald’s. It may have been 40 years ago, but I remember the day vividly. I had just graduated from college when my mom treated me to a meal at McDonald’s. Without me knowing about it, she asked for a job application and, surprisingly, I was interviewed on the spot that day,” she shared.

Eleven interviews later, she received a start date for her management training.

From PH to US

From management trainee in 1985, Doria worked very hard to rise through the ranks, eventually becoming a successful restaurant manager, committed to the growth of her team and her restaurant–an empowered woman who also believed in empowering the people around her.

When she got married, her priorities evolved. Her husband was serving with the United States Navy stationed in Guam, and she was getting ready to embark on a new life. She said: “Moving to an entirely new country like the United States was the greatest change I had ever experienced. The culture was completely new and foreign to me. In the Philippines, I was called ‘Ma’am Myra.’ In the States, it was just ‘Myra — do this… Myra — do that!’ ”

In the US, she started building a career at McDonald’s, and although at first she didn’t see a lot of people who looked or talked like her, she grew as a professional and eventually as a leader. She said: “I learned to have the courage to be assertive and create my own seat at the table and bring my own voice — including my accent.” She steadily advanced through the ranks, taking on increasingly prominent roles. Starting as a business consultant, she progressed to field vice president, then zone president. In 2023, she was appointed National Field President of McDonald’s USA, playing a critical role in overseeing 14,000 restaurants all over the US and over $56 billion in annual sales, and empowering more than 1,800 franchisees and 500 company employees.

A Culture of Empowerment

McDonald’s takes pride in having a culture of empowering its people, particularly women. In the Philippines with a McDonald’s workforce of over 65,000, women comprise over 51% of key segments of the workforce, from crew members (50.6%) to store managers (57%), all the way up to the leadership team (53%). Among McDonald’s Developmental Licensee markets, the Philippines has the highest percentage of female sub-franchisees (53%), followed by Hungary (38%) and China (35%). It reinforces McDonald’s long-standing commitment of focusing on what their employees can do.

In Doria’s experience, while she learned to constantly show what she was capable of doing, she also acknowledged that she couldn’t have done it alone and is grateful for the people who believed and supported her on her journey to becoming US National Field President.

Doria is also grateful for the opportunity that McDonald’s Philippines Chairman and Founder Dr. George T. Yang has given her, and how he opened the doors for a life-long career with the Golden Arches.

“George gave me my first opportunity as a manager trainee 40 years ago. If not for him, who knows where I’d be today,” she said.

When asked how he feels about hearing about Myra’s success, Yang simply said, “I am very proud of her.”

The empowering leadership Doria encountered throughout her career has motivated her to empower others as well. In fact, she is known for honing leaders at McDonald’s — people say, “You work for Myra, you will be supported, and you will develop into a better leader.”

Many of the people she trained excelled in their careers — rising through the ranks to become supervisors and even national and international leaders. In fact, Doria mentored talents who ended up becoming the Chief Restaurant Officer (CRO) in McDonald’s Australia and the CRO in the McDonald’s United Kingdom. The UK CRO is a woman — proof that McDonald’s recognizes the great power women hold, and how this power can accelerate action.

A Multifaceted Woman

Doria is a multifaceted woman. Aside from being a successful leader at McDonald’s, she is also committed to her family, the way her family has supported her throughout her career.

“Working at McDonald’s is just one of my jobs. I’m also a wife, a mother, and now a lola for the very first time. Cora (her granddaughter) is a year old and she’s the love of our lives. I can’t thank my family enough for their unconditional love and support. They also do a great job of grounding me,” Doria said.

She emphasized that remembering where you came from and what you value most in life should guide your future decisions, whether personal or at work.

“No matter how your career started, always remember where you came from. As I say, lead with empathy and don’t let your title or responsibilities get in the way,” she said.

“#IMPower”

Asked what other advice she could give to women who also want a seat at the table, Doria underlined the importance of taking risks.

“My advice to everyone is don’t be afraid. Take risks. Actually, the higher the risks, the more is the gain of that risk. Risk is so important in leadership. Progressive companies like McDonald’s always take risks,” she said.

She also highlighted the importance of making an impact on people’s lives. In fact, she would like this to be her legacy. “The most fulfilling thing about my career is when I see people achieve their aspirations, [when] they get better and achieve their dreams,” she explained.

As the world celebrates International Women’s Month, McDonald’s emphasizes that it is an environment where women say “I M Power.” They are empowered to be their best selves, and they are empowered to bring out the best in others. As a woman, Doria was “#MPowered” to succeed as National Field President and a member of the McDonald’s US Senior Leadership Team.

And women have the opportunity to “#MPower,” be “#MPowered,” and be their best selves at McDonald’s, just like Doria. Learn more about the #MPowered women at McDonald’s (McDonald’s Philippines (Golden Arches Development Corporation): Overview | LinkedIn).

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Cashless payments for groceries and other essentials have never been easier and quicker with the Scan to Pay feature of BDO Pay. It can be linked to your BDO savings account or credit card so there’s no need to load the app or e-wallet, just start shopping!

To use the Scan to Pay feature when making cashless in-store purchases, BDO Pay users just simply need to scan the merchant’s quick response (QR) Code, input the amount, and they’re done.

With Scan to Pay, purchases are completed in seconds, offering convenience to shoppers who may be short on cash, and even offsetting the need to carry it for future in-store purchases.

What’s more, BDO Pay is accepted at numerous merchants nationwide with the adoption of the QR Ph, the standardized QR code system in the Philippines. With purchases now completed a lot faster with the app, shoppers will have more time to bond with their family or friends at SM malls, or wherever they may choose to shop.

For more information on BDO and the BDO Pay app, visit https://www.bdo.com.ph/. Download the BDO Pay app for free from the Apple App Store or Google Play Store.

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BDO Unibank Inc. (BDO), along with leading Asian banks, has published the Asia Transition Finance Annual Report 2024 to help Asian economies achieve a “just and orderly transition” toward a more sustainable future.

BDO is a member of The Asian Transition Finance (ATF) Study Group, a private-led initiative whose core participants are banks with operations in Asia. The ATF Study Group was set up in recognition of the important role that transition finance (TF) will play in helping Asian economies address challenges as they move toward net-zero emissions. Its goal is to create practical recommendations to supplement existing frameworks, including global standards and taxonomies, when financial institutions (FIs) consider and assess TF cases, as well as to understand challenges and explore potential enablers to transition finance. 

This year, the ATF Annual Report 2024 was created after months of discussion among the core members, composed primarily of commercial banks. Development banks, export credit agencies, public agencies, and finance associations joined as observers and knowledge contributors. Energy and industry players, insurance and guarantee providers, and advisors also participated as guest speakers to share their perspectives.

The ATF Annual Report 2024 describes how transition projects can become feasible and bankable by mitigating and allocating risks through public and private sector collaboration. This fundamental issue, identified during discussions in 2022 and 2023, is crucial for enabling FIs to engage in transition projects. The Study Group considers that understanding the main risks of transition projects and how each risk can be addressed by both public and private sectors would foster coherent collaboration among all stakeholders.

As a founding core member of the ATF Study Group since 2021, BDO, along with other Asian financial institutions, believes that its sustainability journey will be more gradual in pace compared to counterpart banks in Europe and the United States. But in collaborating with others, the Bank welcomes the opportunity to bring everyone towards the same direction and better manage the energy transition for Asian nations.

BDO will continue to expand its Sustainable Finance initiatives, in place since 2010, towards funding new and existing renewable energy projects to increase their capacity, and support the country’s avoidance of greenhouse gas (GHG) emissions.

The Asia Transition Finance Annual Report 2024 is available at https://www.atfsg.org/report/asia-transition-finance-study-group-atf-sg-annual-report-2024

Asia Transition Finance Study Group Website: https://www.atfsg.org/

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McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, “Night Classroom” and “Ride the Arches.” 

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15^th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, “Night Classroom” won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel — Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches,” McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow,” said Hernandez.

The PANATA Brand Effectiveness Awards truly highlighted McDonald’s Philippines’ exceptional marketing prowess, with several other campaigns striking gold.

“Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as “Best Me at McDo,” “Our Best Everrrr Burgers,” “Lovin’ All,” and “Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, “Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald’s commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named “Advertiser of the Year”

• “Night Classroom”

• • Grand Prix Award in the Champions for Humanity Category

• • Silver in the Builders of Society Category

• “Ride the Arches”

• • Silver in the Champions for Humanity Category

• • Bronze for Advocacy

• “I’m Lovin’ Me” campaign

• • Bronze award

• “Unlocking 60,000 Filipinos’ Best Selves” campaign

• • Silver

• “Lovin’ All” campaign

• • Bronze

2024 Kidlat Awards

• “Lovin’ All” by TBWA\ SMP

• • Gold in Creativity in Engagement — PR

• • Gold in Creativity in Engagement — Social

• “Night Classroom” by Leo Burnett Group Manila

• • Gold in Creativity in Experience

• • Gold in Creative Commerce

• • Gold in Creative Effectiveness

• • Gold in Creative Strategy

• “Lovin’ All” film:

• • Silver in Classic Creativity — Film category

• “Lovin Her” series by FilmPabrika, Inc.

• • Silver in Film Craft — Direction, Casting, Low Budget Film

• “Ride the Arches” campaign

• • Silver for Creativity in Experience

• “Night Classroom”

• • Silver for Creativity for Good — Corporate Social Responsibility

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Homegrown motorcycle taxi provider MOVE IT held its first-ever passenger feedback forum as it intensifies its safety commitment and program on the platform.

The inaugural forum served as an avenue for MOVE IT to garner insights from a diverse base of regular passengers about moto-taxi safety mechanisms, while also allowing the company to share updates on its current thrusts on safety and service reliability.

MOVE IT General Manager Wayne Jacinto spearheaded the forum, leading the deliberation and sharing of various strategies the platform is currently undertaking to ensure safety. Among the pivotal topics discussed were the expansion of skills training for riders, activation of advanced safety features, constant upgrading of safety gears, and the fortification of emergency response programs.

“Itong ating passenger forum ay isa sa ating mga initiatives upang mas mapaganda ang ating serbisyo at mas mapaigting ang ating mga hakbangin patungkol sa kaligtasan. Ating pinapahalagahan ang bawat komento, ideya at mungkahi ng mga komyuter na ating pinagsisilbihan sapagkat dahil sa mga ito, mas nakikita natin kung saang aspeto tayo dapat magsumikap pa at magtuon ng pansin. Marami man kaming nailunsad na programa patungkol sa kaligtasan at pagiging maasahan na platform ng MOVE IT, alam namin na dapat walang tigil ang pagpapabuti ng platform. At sa tulong ng ating mga mahal na pasahero at rider, lalo nating masisiguro ang tagumpay nito,” MOVE IT General Manager Wayne Jacinto said.

The first-ever face-to-face passenger feedback forum complements MOVE IT’s existing in-app feedback mechanisms, such as the post-ride rating system, activity tab, and report-an-issue feature.

Intensifying Safety on MOVE IT

Building on the productive discussions with commuter groups and the feedback shared in-app about MOVE IT, the motorcycle taxi platform has swiftly implemented new safety measures and technologies, further solidifying its commitment to road safety.

• Focusing on Road Safety Skills: MOVE IT prioritizes rider skills and a positive mindset for a safer riding experience. It expanded its skills development and assessment program by adding mandatory quarterly training sessions. These sessions refresh rider-partners on driver guidelines and safety protocols; and update them on techniques to navigate various road challenges safely and effectively. Additionally, MOVE IT has introduced new face-to-face values and behavior seminars, further promoting a professional and courteous rider community.
• Activating New Technologies: MOVE IT stays at the forefront of safety with its cutting-edge technology. Recognizing that optimal speed is crucial, it now leverages real-time data analytics to monitor rider-partner speed. This allows for immediate “Overspeeding Alerts,” prompting riders to adjust their pace accordingly.
• Elevating Emergency Response: MOVE IT also strengthens its emergency response as it grows its on-ground Emergency Response Team, adding more personnel and resources to the program across Metro Manila, Cebu and Cagayan De Oro. Capitalizing on the bayanihan among MOVE IT riders, the platform is introducing incentives for proactive accident reports. This encourages riders to look out for each other and contribute to a safer riding environment. These measures allow MOVE IT to attend to any untoward incident on the road in less than 30 minutes.
• Prioritizing Gear Quality: Lastly, MOVE IT has implemented a stricter and more regular cadence of gear quality inspection. In line with this, the platform also pledged to continually provide incentives-based gear, such as new helmets, to ensure that rider-partners are equipped with top-tier protective equipment for both them and their passengers.

Moving forward, MOVE IT will continue to engage more deeply with the communities it serves to offer a safer and more convenient motorcycle ride-hailing experience for Filipino commuters. The moto-taxi provider also encourages its passengers and drivers to proactively share feedback via channels such as Passenger and Driver Feedback Features, In-App Ratings, and the MOVE IT Hotline. This will significantly help the platform to quickly evolve and enhance its safety and reliability as a provider of two-wheel transportation.

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Like all long-running businesses, Wilcon, one of the most respected names in the Philippine home improvement industry with a 46-year history, recognizes the need to consistently put the shopping experiences of its customers first and foremost.

This year, the company has embarked on a mission to provide premium product lines and convenience to even more Filipinos with the “Do it with Wilcon” campaign, aiming to further upscale convenience and excellence in its service and products.

The campaign highlights Wilcon’s commitment to empowering customers and home builders alike in the realm of home improvement. Through championing customers’ aspirations with premium building products and services, Wilcon seeks to help Filipinos realize their dreams for a sustainable and comfortable life.

The essence of “Do it with Wilcon” lies in strategic collaboration and accessibility. With a nationwide network of 93 stores, Wilcon ensures that its premium products and services are within easy reach of customers across the Philippines. Wherever they are, whatever they need, no matter their vision, Wilcon aims to be there to provide Filipinos the tools necessary to achieve their goals.

This is proven with Wilcon’s meticulous selection of the best products in the market and its keen focus on personalized service. Wilcon enables customers to explore new experiences and transform their living spaces in alignment with their visions.

Beyond its extensive product offerings and nationwide accessibility, Wilcon continuously evolves to stay relevant in an ever-changing industry landscape. The company embraces digital initiatives to enhance the shopping experience, whether in-store or online, and remains aligned with industry trends to provide customers with the latest innovations.

“This is what we mean by doing it with Wilcon. Realizing dreams is always a product of strategic collaboration. Part of this process is expanding the retail giant’s nationwide reach so that Wilcon’s products and services are always within reach of the clients. There is hardly a major province in the Philippines that does not have a Wilcon facility in its midst. From the modest first store in Quezon Avenue, Wilcon stores have sprouted from end to end of the country,” Wilcon said in a statement.

As the company expands its reach, Wilcon also amplifies its commitment to minimizing environmental impact. Customers not only have access to top-tier products; they also have the opportunity to contribute to environmental conservation through Wilcon’s sustainability initiatives.

Wilcon’s message to customers is clear: dream, plan, build, and do it with Wilcon. By providing exceptional products, services, and support, Wilcon empowers individuals to embark on their journey of transforming dreams into reality.

For further information about Wilcon and its offerings, visit www.wilcon.com.ph or connect with them on social media platforms including Facebook, Instagram, and TikTok.

Alternatively, stay updated and engaged by subscribing to their Viber Community, LinkedIn, and YouTube channels, or contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.

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Coming off from a quadruple win at Ookla’s Speedtest Awards in February and taking its place as the Fastest Internet Provider in the Philippines, Converge ICT Solutions, Inc. shares the secret to how this feat came together: design a resilient, scalable, and future-ready network then let it work for the people.

Top Converge executives, media, and the CEO of Ookla gathered in a thanksgiving and ceremonial hand-over of the awards, underlining the merit of network excellence and readiness of Converge that led to its multiple triumphs.

From the discussion, it emerged that the winning formula for the victory was a combination of foresight, technology expertise, innovation, and the good ol’ daring ‘first-mover’ spirit. 

“We’ve designed the network from day one not only to deliver the experience you have today but to be able to sustain it over time. Some of the metrics that Ookla mentioned that we did particularly well in were latency, jitter, and packet loss. We have one of the lowest latency networks in the country today, and that’s only possible since we designed it that way from the start. We always bought the latest and the greatest technology,” said SEVP and Chief Operations Officer Jesus C. Romero, expounding on Converge being the first provider to deploy 400G then 800G data transmission capacity on its metro backbone, boosting the fiber network’s capacity to push huge amounts of data throughout the length of the cable, in anticipation of the use of next-generation, hyperscale capacity applications.

This commitment to invest in the latest network technology is also key for preparing for the next slate of technologies that are now on the horizon including the AI and the metaverse.

“The technology we built is GPON (gigabit ethernet passive optical network) to the home. This means it’s fiber all the way to the home and there are no active components in the network. So that means when a particular technology comes, you will only need a software tweak,” explained Converge CEO and Co-Founder Dennis Anthony Uy during the event.

“This is how fast we can evolve because the time will come when there will be applications demanding bigger bandwidth like AI and VR, and all of this amazing tech that will come into our lives. This is in preparation for that,” he added.

With the network designed for maximum performance and equipped with the latest backbone technology, it was only a matter of time before users of its network themselves experienced the capabilities of a Converge connection.

According to Stephen Bye, Ookla CEO, the Converge network is put literally to the test via the thousands of Ookla speed tests taken by its users every day. The vast amount of data generated from the tests paint a picture of a network that delivers the lowest median latency, and the best upload and download speeds among the ISPs.

“We have a robust statistical model where we look at what the median is, what the variance is, what the distributions are, and then based on the data we collect, we compare that to every operator in the market. We compare on multiple different dimensions and then we look for a statistically significant difference. Where that difference exists, we grant that to the winner,” said Stephen.

“And very clearly having a great network underneath that is very important, so if you have a great speed that’s one thing but to win on multiple dimensions actually takes other aspects in terms of the operations and design of the network,” he added, underlining that a multitude of factors, including customer service, contributed to the wins.

“In some countries for instance, you have two networks that are very, very close but you cannot discriminate between the winners. Here [in the Philippines], it’s very clear and we can see that in the data. To win in four dimensions is really, really tough,” Bye stressed.

How does Converge leverage its formidable network to respond to the needs of ordinary Filipinos? Converge Chief Commercial Officer Benjamin Azada responds, “it’s all about tailoring the product, which is the network, to their needs. We have done that very well.”

The full suite of Converge products not only responds but anticipates the needs of customers: FiberX, GameChanger, Time of Day, Homebase, BIDA, S2S — the variety of offerings target specific needs of Filipinos depending on their digitally-enabled lifestyle. The Converge GameChanger is a product specifically for gamers, HomeBase is for home businesses, BIDA is for postpaid customers with a regular income but has a moderate budget, and so on.

“Having an excellent network is one thing, but how do you experience your connection at home? Or at your business? These digital experiences and lifestyles are encapsulated by these Ookla metrics and we’re glad to have surpassed competition in giving these rich digital experiences to Filipinos,” added Azada.

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