Jia Morado, skipper of Ateneo de Manila University’s women’s volleyball team, has led the Lady Eagles to two championships and a bridesmaid finish at the UAAP Women’s Volleyball tournament. Consequently, she’s acquired a legion of fans.
In the business world, however, she is a rookie.
She has barely spent a year running Pillow Play, whose products include the whimsical six‑piece Hamburger, where every layer is an individual pillow, and the Puzzle, a set of interlocking floor pillows.
The 21‑year‑old Psychology student is so new to the business in fact, that her aggregate fan pages have a larger following than her business fan page on Facebook, which, as of press time has 670 likes—a minuscule number compared to her hundreds of thousands.
Despite the discrepancy, Ms. Morado has faith in both her passions.
“Pillows have a potential to have a large market,” Ms. Morado believes. With the support of her boyfriend and schoolmate Miguel de Guzman, she started the business in May last year because she wanted to solve a problem: the need to relax in a dormitory. Pillows might be an afterthought to an ordinary person, but not for someone who leaps and squats and sets and runs and hurts her wrist on a daily basis.
And so, she jumped in—pouring in a capital of ₱80,000.
Photos were taken from Pillow Play’s social media pages.