LISTED food and beverage company Fruitas Holdings, Inc. will be rolling out new product lines and new community stores in several cities in the coming weeks.
“The pandemic has required us to adapt to the demands of our customers,” Fruitas President and Chief Executive Officer Lester C. Yu said in a statement on Tuesday.
The company will be launching its Fruitas Pure 100% Cold Pressed Juices line, which is made from fresh fruits and vegetables. It will be available in five flavors, namely: The Cleanser, Rainforest, Beauty Boost, The Energizer, and the Immunity Booster.
Fruitas will also introduce the first standalone Fruitas Creamery, which will sell the company’s dairy-based ice cream and soy-based ice cream from its Soy & Bean brand.
Several more Soy & Bean community stores will open in Las Piñas and Marikina in the coming weeks. The brand will also open its first franchised store in Rizal.
The company said it is using its network of community stores to expand its delivery service, CocoDelivery.
“We will continue to expand and enhance CocoDelivery. Our community stores, which [were] conceptualized during these challenging times, now contribute approximately 10% of our revenues and we expect this to further increase moving forward,” Mr. Yu said.
The company cited how its Soy & Bean community store in McArthur Highway, Angeles City, Pampanga is serving customers in the city and nearby towns.
“We will also be offering a wider selection of products to our customers and get closer to them. As near-term risks from the pandemic remain, we will also further amplify the health benefits of our key products,” Mr. Yu said.
Fruitas shares at the stock exchange inched down by 0.70% to close at P1.41 apiece from P1.42. — Keren Concepcion G. Valmonte
