GO FOR GOLD has taken a bold initiative to create overwhelming enthusiasm among Filipino basketball fans in the coming Fiba World Cup 2019.

Making it possible is the partnership signed by Fiba with Go For Gold Philippines, which got the green light to run promotions related to the worldwide Fiba competitions in the Philippines until June 30, 2020.

“The theme would be to support our Gilas Pilipinas men’s basketball team in the Fiba World Cup and hopefully the Philippines does well in the tournament,” said Go For Gold godfather Jeremy Go.

For starters, Go For Gold hopes to generate more interest on the national basketball team by raffling off two tickets for a single winner to watch the Gilas squad live against Angola during the elimination round on Sept. 4 in Foshan, China.

Aside from taking on Angola, Gilas Pilipinas will also face Serbia and Italy in the preliminary group stages of the World Cup on Aug. 29–Sept. 15.

Raffle contest participants should follow the mechanics at the Facebook page of Go For Gold PH and Scratchit for a chance to win tickets to the PH-Angola match in an all-expense-paid trip.

The Philippines will be appearing in its second consecutive Fiba World Cup with Gilas headcoach Yeng Guiao forming a formidable team made up of Philippine Basketball Association stars whose goal is to at least reach the second round.

The joint effort of Fiba and Go For Gold to gain more backing for the participation of Gilas Pilipinas in the world stage was recently sealed by Go and James White, Fiba marketing head of sales.

“Fiba normally goes global, but this is the first time that Fiba will work with a local sponsorship. It was a creative idea, very smart,” said White during the contract signing at the Tektite Tower office of Powerball Marketing & Logistics Corp., the prime mover behind the Go For Gold program.

Go For Gold, a staunch supporter of basketball in the country, has a team in the Maharlika Pilipinas Basketball League and the PBA D-League.