AllDay Marts, Inc. said it saw a 28% annual increase in customer traffic in the fourth quarter last year, as more consumers became more comfortable shopping in stores as lockdown restrictions eased. 

The Villar-led company said its AllDay stores usually see the peak of customer foot traffic in the fourth quarter, logging 40-50% more in profits during the period.  

“AllDay’s fourth quarter store performance, particularly store footfall, is an indication of the quickening pace of the country’s return to normal, as well as continued validation of our unique supermarket concept and experience,” AllDay Chairman Manuel B. Villar, Jr. said in a statement on Friday.  

“We are seeing consumers regain their confidence to again frequent our stores and the unique experiences they offer—a distinct and key advantage of AllDay Supermarket,” he added.  

The government placed Metro Manila and other areas under a more relaxed Alert Level 2 from November to December, as the number of coronavirus disease 2019 (COVID-19) declined. While Alert Level 3 was raised in January amid a Omicron-driven surge in new infections, the Philippine capital region is back to Alert Level 2 until end of February.   

AllDay currently has 35 stores in areas such as Alabang, Bacolod, Bataan, Sto Tomas in Batangas, C5 Extension, Cabanatuan, Cauayan, Dasmarinas, Evia Lifestyle Center, General Trias, Imus, Isabela, Iloilo, Kawit, Las Piñas, Libis, Molino, Eastlake in Muntinlupa, Malolos, Naga, Nomo, Pampanga, Shaw, Silang, Sta. Maria, Salawag, Santiago, Sta. Rosa, Taguig, Talisay, and Tanza,  

AllDay aims to have a store network with 45 branches by the end of the year.  

The company also has its own e-commerce platform, which can be accessed through  

“The uptick in AllDay Supermarket store footfall is a validation of our strategy that brings an innovative and elevated supermarket experience closer and closer to Filipino communities that are simply hungry for better experiences,” AllDay Vice Chairman Camille A. Villar said.   

“Combined with consumers’ confidence in the governments’ sustained efforts to stem the pandemic through safety protocols and vaccination, we are confident in our optimistic outlook for the coming year,” she added.  

The Johns Hopkins University COVID-19 tracker showed the country has inoculated 57% of its population, with nearly 61.63 million already fully vaccinated.  

AllDay shares on Friday declined 1.82% or one centavo to close at 54 centavos each. — Keren Concepcion G. Valmonte