ALLHOME Corp. has opened a new retail store in Las Piñas City to tap the builders market in the Calabarzon region.
In a statement on Tuesday, the Villar-led company said it recently opened AllHome Builder’s Centre Evia, which covers almost 2,500 square meters of store area.
The new store features wider aisles and higher shelves and offers items such as tile designs, modern sanitary wares, hardware items, and comprehensive building materials.
“AllHome Builder’s Centre aims to make material-sourcing much more convenient and less time-consuming for builders and contractors. This store is designed to provide the no-frills shopping experience preferred by busy builders,” AllHome Chairman Manuel B. Villar, Jr. said in the statement.
The company wants to ride on the increase in construction projects in Cavite, Laguna and Batangas, particularly the exclusive residential developments in the Alabang area.
AllHome will give away an AllHome Builders’ loyalty card for free to new customers, hoping to generate traction by offering promos and discounts. Its target is to grow its membership base by tenfold in the next three years.
The Builder’s Centre is located at Evia Lifestyle Center in Las Piñas City. As of end-June, AllHome had 45 stores spanning 296,772 square meters of net selling area.
During the first six months of the year, the company’s earnings dropped 37% to P275.65 million, attributed to store closures when Luzon was under a strict lockdown due to the coronavirus pandemic.
AllHome shares at the stock exchange closed at P5.96 apiece on Tuesday, up six centavos or 1.02% from a day ago. — Denise A. Valdez
