GLOBE TELECOM, Inc. said it grew its market share for fixed wireless home broadband in the first quarter as the penetration rate across the country expanded during the period.
In a statement Monday, the Ayala-led telecommunications firm said its market share in the home broadband segment increased to an “all-time high” of 84.4% in the January to March period, up from 76.9% in the same period last year.
This was as more users adopted the fixed wireless home broadband technology across the country, hitting a 27% penetration rate in the three-month period from 16% in the same period last year, based on data from Kantar Philippines.
“Deploying fixed wireless solutions for homes has been a game changer for Globe. It allowed us to provide more homes with high-speed broadband as quickly and as comprehensively as possible,” Globe President and Chief Executive Officer Ernest L. Cu said in the statement.
He added the company’s aggressive push for the home broadband segment is driven by the increasing demand for “bandwidth-intensive multimedia content.”
Just last month, Globe launched its fifth-generation (5G) broadband service to the home, Globe At Home Air Fiber 5G, which is scheduled to be commercially available this July.
The latest service — which put Globe as the pioneer of commercial 5G service in Southeast Asia — is available in plans ranging from 20 megabits per second (Mbps) to 100 Mbps.
The company generated home broadband revenue of P5.2 billion in the first quarter, a 21% growth from the same period last year, coming from a subscriber base of 1.7 million users.
It is allocating P63 billion for capital expenditures this year to support the expansion of its network services. — Denise A. Valdez
