Our pets have kept us company throughout this pandemic, and just because they are under the various levels of lockdown like their humans, that does not mean that their health has to suffer.

Royal Canin, a French pet nutrition company that exists as a subsidiary of candy giant Mars, has released a rewards program mobile app called Royal Canin Club. The Royal Canin Club app provides pet owners with exclusive access to credible pet care information as well as Royal Canin products and exclusive promos.

In line with the brand’s thrust of providing the tailored nutrition for pets, the app is a complementary tool for both new and old Royal Canin patrons. After registering their pet’s profile, pet owners can receive a gift set and vouchers, whether they are loyal users or new to the brand. It also comes with the Royal Canin e-learning tool, with informative and engaging content on maintaining pets’ wellbeing: proper diet and nutrition, digestive health, neonatal to ageing care, skin and coat care, training, and understanding pet behavior. Users also get access to app features such as pet quizzes, store locators for partner establishments, and first dibs to sale and promotion announcements from Royal Canin. Through the app, Filipino pet owners will have access to an exclusive store finder feature that can connect them to the nearest pet store, veterinary clinics, and pet breeders.

The app was announced via a Facebook Live broadcast last week. Dr. Melissa Phoon, Royal Canin Malaysia Corporate Affairs and Scientific Communications Manager, talked about the different nutritional needs every unique pet has. This is one of the cornerstones of Royal Canin, which emphasizes specific nutrition for different breeds and different lifestyles.

“Each pet is different and special,” said Dr. Phoon. For example, she says that age plays a factor: younger cats would need more nutrition than their adult parents, while busier working dogs need higher-calorie food for their active lifestyles. As for breeds, she notes that Siberian Huskies would need harder kibble to help with maintaining their teeth. She points out that chihuahuas would break their teeth on the food huskies eat, but they also need certain nutrients to prevent their genetic predisposition to having enlarged hearts.

Special guests also showed up during the event: crooner Moira dela Torre appeared with her dog (both were on their way to a shoot), while showbiz couple Aubrey Miles and Troy Montero consulted with cat breeder Francis Bonnevie.

While the app provides many tools, Adriann Eusebio, Royal Canin Philippines’ Country Director, still advises pet owners to regularly consult with their veterinarians. “The app will help give us, for you, relevant information. The best thing you can do as a pet owner is to make sure you complete the profile,” he said. “While the app has global knowledge, it might not be able to make up for the local situation.”

The Royal Canin Club app can be downloaded from the iOS App Store and Google Play Store for free. For more product news, promotions, and information on special giveaway contests, one may follow Royal Canin Philippines on its social media pages. — JLG

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