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Antonio-led start-up offers licensing concepts for celebrity entrepreneurs

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A NEW start-up is aiming to provide celebrity-designed franchising and licensing options in fashion, health, beauty, and food businesses.

Renegade Branding Concepts, founded by Jose Roberto “Robbie” R. Antonio, already counts boxing icon and Senator Emmanuel “Manny” D. Pacquiao, supermodel Helena Christensen, and designer Camilla Staerk as among its clients.

“We are very proud to be the first company with this business model. The idea is to leverage the influence and popularity of our partner (celebrity) to create marketable of business concepts that you can simply acquire and implement,” Mr. Antonio said in a statement.

“Imagine being a prospective businessman. While looking for the perfect business idea, you are confronted with the burden of creating a new concept that needs to stand out. Then, you will have to conduct heavy research on how to operate it, how to find the right suppliers and partners, and how to plan your finances. This is where Renegade Branding Concepts comes in,” he added.

A customer who secures a license is provided with a complete business plan including the equipment plan, a profit and loss assessment, as well as a return on investments road map and extensive assistance on the design of the preferred business structure.

In partnership with Renegade, Mr. Pacquiao is launching his own chain of gyms under the brand HITT Boxing Studio. He is also introducing his own coffee shop brand, food stalls, haberdashery, and water refilling business.




Renegade also partnered with the Ms. Christensen and Ms. Staerk for the creation of spa and yoga services, and German model Liliana Nova for a salon licensing concept.

In the Philippines, Renegade has teamed up with celebrities such as Tim Yap for hair products and home interiors; Troy Montero for a biking studio; and football player Anton del Rosario for a pizza concept.

“Renegade Branding Concepts is a natural extension and progression of our real estate branding experience from Revolution Precrafted and all branded projects we have done prior to this,” said Mr. Antonio, who is also CEO of Revolution Precrafted — a homegrown global supplier of pre-fabricated homes.

Even though Renegade is still in the start-up stage, Mr. Antonio bared plans for an aggressive overseas expansion.

“We have an aggressive business plan that sees expanding our concepts to the rest of Asia and the world. For us to be able to do this, we need to expand our celebrity network outside of the Philippines, and this is what we will be doing in the next coming months,” he said. — Janina C. Lim

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