ABS-CBN Corp. said it sold the franchise for the format of its flagship noontime show “It’s Showtime” to an Indonesian media firm.
In a statement on Friday, the Lopez-led broadcasting giant said it signed a deal with Indonesian television network MNCTV which will acquire the rights to the show’s format.
“The deal marks ABS-CBN’s first non-narrative format franchise buy by a foreign company and solidifies its position as a reliable content provider in the international arena,” it said.
For the Indonesian version of the show, MNCTV will adopt local segments such as “Sine Mo ‘To,” “Cash-Ya! Kaya!,” “Ansabe,” “Copy Cut” and “Bida Dance.” It will start airing in Indonesia on Monday.
ABS-CBN said it will also be sending “It’s Showtime” hosts Jugs Jugueta and Teddy Corpuz to Indonesia for the launch next week.
“ABS-CBN is proud to extend the ‘It’s Showtime’ brand of happiness in time for the program’s 10th anniversary to viewers in Indonesia to show that the network is a premier source of non-narrative formats,” Wincess Lee Gonzales, sales head of ABS-CBN International Distribution Asia, was quoted in the statement as saying. — Denise A. Valdez
