PHOENIX PETROLEUM Philippines, Inc. has offered consumers a cashless reloading service through radio-frequency identification (RFID) technology, shortly after holding its first digital flash sale in December, the firm told the local bourse on Wednesday.
In a press release, the oil company said that motorists could now use their Easytrip and Autosweet RFID stickers to reload their accounts through its majority-owned digital microfinance service provider Posible.
The company said the RFID reloading service was initially rolled out on Dec. 29 at 23 participating outlets. The technology would be made available in more of its stations, the firm added.
“Through this, we hope to provide a safer and more convenient reloading options to our motorists who can now skip the long lines and delayed load crediting in other reloading stations,” Phoenix Petroleum’s President Henry Albert R. Fadullon said in a statement.
In another press release on Wednesday, the company said it held its first online flash sale on its app-based loyalty program Limitless on Dec. 28. Fuel vouchers in P1,000, P500 and P100 were available at 80% off.
Phoenix Petroleum said that it was able to sell around P1 million of fuel vouchers during the digital sale, and attracted an estimate of 2,200 new members in two days.
“Unlike other fuel discounts offered in the past, the Limitless flash sale eliminated the need to queue at stations, making the process easier… Made possible through a digital channel, it’s an ideal innovation that perfectly suits our current circumstances, and customers can expect more regular promos on the app,” Phoenix Petroleum’s Vice-President for Integrated Marketing and Strategies Ma. Celina I. Matias said in a statement.
The Dennis A. Uy-led oil company has been introducing a number of digital-based initiatives since the beginning of the government-imposed community quarantine measures. These include cashless payments at its fuel outlets, a fuel delivery service for small and medium enterprises, and the launch of online ordering and delivery services for its liquified petroleum gas business.
Shares in Phoenix Petroleum on Wednesday shed 2.77% to close at P11.92 apiece. — Angelica Y. Yang
