A TikTok video of a content creator recalling her childhood memories went viral, driving a tenfold increase in sales for Merced Bakeshop, a 53-year-old business known for its signature “Beehive” pastry.
“We had social media before but TikTok is something else,” Max Gana, vice president of Merced Bakehouse, told BusinessWorld in an interview. “We didn’t expect that kind of reach.”
Interview by Almira Martinez
Video editing by Arjale Queral
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