THE CREAMLINE COOL Smashers seek a third straight All-Filipino Conference title when the 2024 Premier Volleyball League (PVL) season unfurls Tuesday at the PhilSports Complex in Pasig City.

“Definitely, we want to achieve our goal, which is to win a third straight All-Filipino Conference (AFC) title,” said Creamline team captain Alyssa Valdez on Wednesday’s season launch at the Discovery Suites in Pasig City.

Ms. Valdez and the amazing Cool Smashers copped their second AFC crown with a two-game sweep of sister team Choco Mucho last December that hiked his championship total to six — the most in league history.

The storied franchise takes the floor on Feb. 24 at the Smart Araneta Coliseum against a souped up, Jerry Yee-mentored Farm Fresh in this league that implements a single-round robin elimination format where the top four advances to the semis in another single-round affair.

The top two then advance to the knockout finals.

Ushering in the tournament two games pitting Petro Gazz against newcomer Strong Group Athletics at 4 p.m. and Chery Tiggo with another rookie squadx Capital1 Solar Energy, a team managed by sisters Milka and Mandy Romero and mentored by multi-titled Roger Gorayeb, at 6 p.m.

Other teams seeing action are Choco Mucho, Akari, Cignal, PLDT, Nxled and Galeries Tower.

“It’s going to be an exciting season,” said PVL President Ricky Palou, who was accompanied by Chairman Tonyboy Liao, Commissioner Sherwin Malonzo and Cignal’s Carissa Guilas and Mico Halili.

Games will be aired on free-to-air on One Sports, in HD on One Sports+, and streamed on the league’s official website

It will also be shown on RPTV Channel 9. — Joey Villar