A STEADY SUPPORTER of the Chinese national football team, electronics company Skyworth is stretching its wings in sponsorship, coming on board as one of the partners for the 30th Southeast Asian Games which the Philippines is hosting later this year.
Formally signed and unveiled in ceremonies held on July 23, Skyworth said it was very excited to ink the deal to be part of the SEA Games as well as the 10th ASEAN Para Games next year, seeing it as an opportunity to continue doing its share in championing camaraderie and good relations through sports as well as communicate what Skyworth is all about a brand to more people.
“Sports is a positive platform for change and we want to be part of that. And at the same time Southeast Asia is an important market for Skyworth and we saw the SEA Games as a good opportunity to communicate what the brand is all about,” said Jack Lee, Skyworth general manager of Southeast Asia, to members of media in an intimate roundtable discussion on July 25 at Shangri-la at the Fort in Bonifacio Global City, Taguig.
A pioneer in big-screen Artificial Intelligence of Things (AIoT) and a leading global television brand, Skyworth’s sponsorship of the 30th SEA Games, happening from Nov. 30 to Dec. 11 in various parts of the country, was made possible through Mediapro Asia, a Singapore-based sports rights agency that is fully dedicated in terms of bringing in more sponsors for the upcoming Games.
Ronald So, Skyworth marketing director, who joined Mr. Lee and Skyworth Philippines GM Martin Han in the roundtable discussion, said their partnership with the local organizing committee has been going well, with both groups receptive to ideas in making the link-up a success.
“Both groups are excited over the partnership. We have been talking with the organizers for activities and they have been receptive to them and vice versa,” said Mr. So.
As sponsor in the SEA Games, Skyworth will be actively involved in the run-up to the Games, including the torch relays in the Philippines and Malaysia, as well as the Game Hub and Fan Zones.
Mr. So also shared that they had been doing rounds of the various venues where the sporting events will be held and said they were impress with what they saw.
On the part of the Philippine Southeast Asian Games Organizing Committee, or PHISGOC, the addition of Skyworth as one of its partners was welcome development.
“We welcome Skyworth as the Official Television Partner for the 30th Southeast Asian Games. Our vision for this edition of the Games is to create the biggest and most-viewed edition of the Southeast Asian Games. Skyworth, as one of our Platinum Partners from the private sector, shares this vision and we look forward to working hand in hand to give the public just that — the biggest and most viewed Southeast Asian Games,” said PHISGOC chief operations officer Ramon Suzara in a statement.
Meanwhile, Skyworth also took time to share that the Philippines is one of the better-performing markets in Southeast Asia for the company.
They refused to divulge numbers but said their products are doing well here so much so that they intend to expand their offering in the country.
“Filipinos, we are delighted to say, like our products. So in the coming years will introduce new products like refrigerators and washing machines to our appliance line in the Philippines,” Mr. Han said. — Michael Angelo S. Murillo
