BALINTAWAK used to be synonymous with textile mills, wet markets and the cloverleaf-shaped interchange linking the North Luzon Expressway (NLEX) and EDSA.
But Balintawak’s image is getting an upgrade, as Ayala Land Inc. (ALI) continues to develop its mixed-use Cloverleaf project on the former site of textile mills owned by the Lim family.
The Ayala Malls Cloverleaf is now open at the master planned estate, while construction of Avida Towers Cloverleaf Tower 1 is now underway.
Seeing strong demand for its first tower, Avida Land launched last September the second of three planned buildings under Avida Towers Cloverleaf.
Ryla Czarina T. Durante, Avida Land Corp. project development associate manager, said Tower 2 has attracted buyers from Quezon City, as well as Caloocan, Malabon, and Navotas, and most were end-users.
She said the buyers recognized that Avida Towers Cloverleaf is a good investment because the area serves as the gateway to the north, with its access to the North Luzon Expressway and the Skyway Stage 3.
“Since the Skyway is connected to SLEX, they can also access the southern part of Luzon easier without going through the traffic on EDSA. The property is also connected to EDSA, as well as LRT and MRT stations,” she said during a briefing in Makati City on Nov. 21.
Ms. Durante described Avida Towers Cloverleaf as a “pocket urban haven.” And being located within an estate managed by the Ayala Property Management Group “offers a secure and organized living experience,” she added.
Also, Ms. Durante noted the price of units at Avida Towers Cloverleaf have doubled since Tower 1 was launched in July 2015.
“Since the launch of the first tower, the prices have gone up and this shows there’s high market potential and high appreciation of value in the property. With the developments and the infrastructure coming from the government as well, we foresee it is expected to increase over time,” she added.
Unit prices for Tower 2 range from P4.1 to P9.9 million, or about P180,000 per sq.m. To compare, Tower 1 had an average selling price of P95,000 per sq.m.
Tower 2 offers 848 units, with sizes ranging from studio at 23 square meters (sq.m.), junior one-bedroom (24 sq.m.), one-bedroom (33-37 sq.m.), and two-bedroom layouts (52 sq.m.).
The junior one-bedroom unit, which is priced at P4.4 million, is a new offering by Avida Land.
“We did that because we’d like to tap certain price points in the market. Given the awareness of buyers to attain financial prudence, the rising costs, this specific unit caters to that market because it’s very economical and efficiently designed. It has a partitioned wall, offering something similar to a one-bedroom, but in a smaller space,” Ms. Durante said.
In line with ALI’s sustainability efforts, Tower 2 has green building design features such as low emissivity glass windows and occupancy sensors.
“Our windows are designed in such a way that the glass when light passes through it, reflects the heat and maintains the temperature of the unit, effectively the home owners would use less the cooling appliances,” Ms. Durante said.
Rain water harvesting has also been incorporated in the tower’s design. The collected rainwater will be used for watering the landscaped areas.
“All of these items when taken together, makes their operations more efficient, and less cost for the residents,” she said.
Tower 2’s amenities include a clubhouse, swimming pool, children’s playground, indoor gym, landscaped spaces, and serenity gardens. It is set to be completed in 2024. — Cathy Rose A. Garcia