MAX’s Group, Inc. announced on Tuesday that it opened a Yellow Cab Pizza Co. branch in Houston, Texas as part of its ongoing international expansion.
“Max’s Group is proud to be a global exporter of beloved Filipino brands, giving our homegrown products an international stage to showcase the local food scene and bring it closer to diners all over the world,” Max’s Group International Chief Operating Officer Kay Lee said in a statement.
The Houston branch marks the 19th Yellow Cab Pizza store globally.
To date, Max’s Group’s store network spans over 14 countries, with 600 in the Philippines and 62 international sites situated across various locations in North America, the Middle East, and Asia.
“While we are in the same vicinity as other known local brands, early figures have already shown a positive response from the Houston community. We’ve been able to grab the attention of the vibrant and young Filipino population in the area who know the Yellow Cab brand very well. It’s also been wonderful to see non-Filipino customers embrace the brand so positively as they discover our fresh, innovative take on New York-style pizzas,” Ms. Lee said.
Max’s Group President Ariel P. Fermin said that while the pandemic may have left an “indelible mark,” it has not stopped the group from become a true “house of brands” that if frequented by Filipinos and other nationalities.
“We have always been proud of the portfolio of well-loved brands we operate both in the Philippines and internationally,” he said.
Max’s Group is principally engaged in developing, acquiring, managing and franchising restaurants and food brands.
The company’s portfolio consists of homegrown and international brands, including Max’s Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Teriyaki Boy, Jamba Juice, Dencio’s, Sizzlin’ Steak, and Maple.
In the third quarter of 2021, Max’s Group trimmed its attributable net loss to P157.3 million from its loss of P377.5 million the year before.
From January to September, the company’s attributable net income was at P233.5 million, turning around from a net loss of P977.2 million in 2020.
At the stock exchange on Tuesday, Max’s Group shares went down by 1.59% or 10 centavos to close at P6.20. — Luisa Maria Jacinta C. Jocson
