7-ELEVEN Philippines announced that it opened its first “Crunch Time” concept store in Capaya in Angeles, Pampanga last Friday.

“Crunch Time is 7-Eleven’s brand of crunchy fried offerings, primarily known for its generous proportions and perfectly seasoned, quick-served fried chicken,” the convenience store chain said in a media release.

The concept store was created amid the growth of 7-Eleven’s fried chicken brand, which is available in over 1,600 locations nationwide.

“Besides offering the usual essentials like grocery items and an assortment of rice meals, snacks, and beverages, the concept store is also home to a Crunch Time dine-in area, where the staff will prepare 7-Eleven’s unique and proprietary fried favorites on-site,” 7-Eleven said.

It said customers could expect high-quality, freshly cooked crunchy fried chicken, chicken fillet, nuggets, as well as corn dogs, chicken siomai, fries, and fried bread.

“It’s simply the most convenient and accessible way to satisfy your fried chicken and fried food cravings,” it added.

Philippine Seven Corp. acquired from Seven Eleven, Inc. of Dallas, Texas the license to operate 7-Eleven stores in the Philippines in 1982. The company opened its first store in February 1984 in Quezon City.

In 1988, Philippine Seven transferred its area license to operate 7-Eleven stores to its affiliate, Phil-Seven Properties Corp. In 1996, their stockholders approved the merger of both companies.

As of end-September 2021, Philippine Seven was operating 3,019 convenience stores, mainly located in Metro Manila and in major trade areas in Luzon. — Luisa Maria Jacinta C. Jocson