Autohub Group welcomes Mitsubishi into portfolio
AUTOHUB GROUP, which counts more than 20 automotive brands under its fold, added Mitsubishi to its diverse portfolio with the simultaneous launch of Mitsubishi Global City and Mitsubishi Valenzuela.
Operated by a separate company (Global Excellence Motors, Inc. or Mitsubishi Autohub), the two dealerships represent a “dream come true” for automotive executive Willy Tee Ten. “It is with great pride and honor to finally have the Mitsubishi brand in the Autohub Group. It was indeed a challenging experience for us given the tough lockdown situation. With all the support from Mitsubishi Motors Philippines Corp. (MMPC) combined with Autohub Group’s 22 years of automotive experience, I am very positive that we can contribute to the promise, positioning and prestige of Mitsubishi here in our country amidst this global pandemic,” said the Global Excellence Motors, Inc. president and dealer principal.
For his part, Mitsubishi Motors Philippines Corp. President and CEO Takeshi Hara said, “The opening of these two new dealerships in the middle of the pandemic is a testament of our confidence in the management capabilities of the Autohub Group and as our optimism in seeing economic recovery. Further, we applaud the Autohub Group for the job opportunities for more Filipinos generated by this expansion.”
Replying to a question from “Velocity,” Mr. Tee Ten revealed that negotiations for the Mitsubishi dealerships began in 2019, “but everything was delayed because of the pandemic.” On the decision to add Mitsubishi into the Autohub collection of brands, he commented, “We need the biggest competitor to the number-one position.”
The Mitsubishi Global City facility, with a floor area of 3,800 sq.m., is located at Block 15 Rizal Drive, Crescent Park West, Bonifacio Global City, Taguig. It boasts a five-car showroom display and an after-sales facility that can accommodate up to 48 vehicles for service daily. Mitsubishi Valenzuela is at 260B MacArthur Highway, Dalandanan, Valenzuela City. Sprawled across 3,959 square meters, its showroom can feature seven vehicles, while after-sales can service up to 50 vehicles daily.
During the online launch, it was revealed that Valenzuela City Congressman Weslie Gatchalian sourced 18 units of the L300 from Mitsubishi Valenzuela for use of the city’s public school system. Meanwhile, MMPC Executive Vice-President for Sales and Marketing Takanobu Suzuki stated that, “This strategic dealer expansion in the heart of Bonifacio Global City and Valenzuela City ensures that our quality products and top-notch after-sales services are now within an arm’s reach to more Filipinos in key areas in the metro.”
MMPC’s Mr. Hara said that the decision to make Autohub a partner was because of the company’s “great operations,” and “hospitality.” He also cited a customer-centered approach to business.
For his part. Mr. Tee Ten underscored, “We want to make our clients our friends as well,” and said that Autohub has long explored digital tools to be able to safely continue doing business during the time of the pandemic. — Kap Maceda Aguila
