The gin for the new generation

A gin for a new generation has arrived. The iconic The BaR Premium Gin is here, with a fresh look to captivate a new generation of partygoers.
Emperador Distillers Inc. unveiled the newest iteration of the premium gin staple at The Island in Bonifacio Global City on September 12. Influenced by the latest European trends, The BaR Premium Gin infuses the finest botanicals imported from Spain to give drinkers a fun and refreshing burst of flavor with every sip.
And the best part? It goes great on Instagram, too. Available in three colors — pink, green, and crystal clear — The BaR Premium Gin is the perfect aesthetic companion to both help make your pictures stand out, and ensure you create colorful, unforgettable memories.
With the three premium gin variants, there is a colored drink for everyone to enjoy. Inspired by millennials’ ongoing fascination with everything pink, The Pink Gin is packed with zany energy and delicious berry flavors. The Green Gin offers a refreshingly zesty kick of lime with each sip for those looking for a hit of citrus. Meanwhile, the clear Premium Dry is a chill drink that takes you on a ride through the flavorful world of botanicals.

Kendrick Andrew L. Tan, vice-president and head of research and development of Emperador Distillers, Inc.

Speaking at the launch of The BaR Premium Gin at The Island in Bonifacio Global City, Kendrick Andrew L. Tan, vice-president and head of research and development of Emperador Distillers, Inc., said, “We’re launching our new Premium Dry Gin, and its variants infused with all-natural berry and lime flavors. Very refreshing and very eye-catching. I would like you to try it either with tonic or with clear soda, if you would like something a little sweeter.”
Tailored specifically for the sophisticated tastes of millennials, The BaR Premium Gin promises to raise the bar for colored gins by giving an authentic world-class experience unlike any local gin product out there, whether it’s mixed with tonic water, lime soda, on the rocks, or unadorned.
To ensure the fun begins for everyone, The BaR Premium Gin is conveniently priced at a suggested retail price of P95.00 for each 700 mL bottle, and is now available in 7-Eleven stores everywhere and at Boozy.ph.
Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their stories directly on the BusinessWorld website. For more information, send an email to online[at]www.bworldonline.com.