Taking pictures fashionably

By Joseph L. Garcia, Reporter

SWEET AND CHARMING, the actress Liza Soberano lends her face to a new line of cameras from Fujifilm. Thanks to their retro designs, they function almost as fashion accessories for Ms. Soberano, and may similarly enhance other users’ outfits as well.

During a launch in SM Mall of Asia last week, Ms. Soberano, in a black shirt and a gray vest, gamely posed with photographers as she took selfies with Fujifilm executives as well as other guests. Ms. Soberano took up in her hands a black and gray Fujifilm X-A3 camera, with a new touch screen operation and a newly developed 24.2 megapixel APS-C sensor. It also has a screen that flips to face users as they take selfies, to ensure that you will be able to see yourself look perfect.

Ms. Soberano also took photos with an Instax Mini 9, with the special feature which determine the best brightness for each photo — which it will also print. Coming in bright pastel colors, they looked cute in contrast to Ms. Soberano’s sober outfit. She also took photos with the SQ10, a hybrid camera with the features of a digital camera, with all the fun of printing an instant photograph.

Glenn Gatan, Senior Product Specialist for Fujifilm said that for enhancing (and taking photos of) outfits, Ms. Soberano’s XA-3 does the trick. “The XA-3 is actually a mirrorless camera, so it’s smaller, it’s more compact than your DSL-R’s, so definitely it compliments your outfits. It’s easier on the eyes compared to the big chunk DSL-R’s out there.”

Ms. Soberano meanwhile, said during a group interview, “When traveling out of the country, if you want a touristy feel to your outfit — I used to use the XA-2, but now that I have the XA-3, that’s what I’m going to be using. Since mine is black, it goes well with everything.”

While she knows how to take a good selfie (“I make sure that the background is nice, I look for the perfect lighting, and I put on my best smile”), Ms. Soberano, ambassador for a line of cameras that make taking selfies easier, doesn’t really like selfies.

“I don’t really do OOTD’s (Outfit of the Day pictures),” she said when asked how she takes perfect OOTD’s. “I wouldn’t have that much knowledge to give to you. I guess you just have to pose in a certain way that looks artsy.”

When asked how many selfies she takes in a day, she said, “Sometimes, I don’t take selfies. I like to take pictures of other people more than I like to take pictures of myself.”

“I just don’t like looking at myself that much.”

The Fujifilm X-A3 (Php 34,990) camera is part of Fujifilm’s Mirrorless Digital Camera X-series (Colors available: brown, silver and pink). The new Instax SQ10 is priced at P14,999. The new InstaxMini 9 is P3,999. All Fujifilm and Instax products are sold at authorized dealers nationwide.