The Nutella All Day Breakfast Truck: spreading joyful mornings to Filipinos

Nutella®, The Original Hazelnut Spread®, is going to new lengths to inspire as many Filipinos as possible to enjoy Nutella in new creative ways in the morning.

The unique taste of Nutella – made from the highest quality ingredients is a perfect complement to bread.

With the Christmas season rapidly approaching, there is exciting news for the Filipino food enthusiast. The globally popular hazelnut spread, Nutella, is bringing inspiration to the breakfast experience of Pinoys with The Nutella All Day Breakfast Truck.

The All Day Breakfast Truck will introduce delicious ways to incorporate this delicious product with local foods. In Europe, Nutella is enjoyed with French croissants, in the U.S. and Australia it’s spread on waffles and pancakes, and now it’s arrived here in the Philippines! This will be the first stop in the food truck’s Southeast Asian tour, and the good news is that our very own pandesal perfectly complements the taste of Nutella.

“Our mission is to inspire Filipino families to start their day happy with a bit of taste of Nutella”. We see a lot of growth potential here in the Philippines, because of the growing breakfast culture among Filipinos. There’s heightened enthusiasm and appreciation about the fusion of global and local flavors so we see an opportunity to become a part of it,” comments Cheryl Que, Cluster Brand Head of Nutella.

“We are happy to be present here in the Philippines and aim to become a part of the delightful Filipino All-Day breakfast culture. Our products are present and sold in more than 160 countries and most of them, like Nutella, have become part of the collective memory and lifestyles of many countries where they are truly loved and often considered as cultural icons” adds Fabrizio Barbin, Ferrero Sales Manager.

The Nutella All Day Breakfast Truck provides a unique experience to people from the moment they step into the space. Visitors get to choose from a variety of all-day breakfast menu items designed to take their taste experience to new and delicious heights.

The whole family will enjoy putting together fun breakfast creations and can discover how Nutella can help make a breakfast into something exciting and memorable. Adding a little something new to traditional breads across the globe is a great way to reinvent breakfast and making meals tasty and exciting is what Nutella is all about.

The best thing about the arrival of the Nutella All Day Breakfast Truck is the ability to take fun snapshots while enjoying the food. Snap a photo of the Nutella All Day Breakfast Truck or the food, upload it on your instagram, include the hashtag #nutellaPH and tag @NutellaSEA to be in with a chance of snagging some cool Nutella items.

The Food truck will make its exclusive and limited appearance in Metro Manila at a series of different Bazaars, Valle Verde Christmas Bazaar at Valle Verde 1 on December 7-8 and Minkle Bazaar at The Grove on December 14-15. To follow the truck’s journey and updates, follow Nutella on Instagram @NutellaSEA and like the Facebook page – http://www.nutella.com or NutellaPH.