Overcoming early rejections in the food industry

“We got a lot of rejections,” Michelle Tiu Lim-Chan, president and chief executive officer of Mega Prime Foods Inc. said, recalling the days back when they were just starting to build the Mega Sardines brand.

“It was a very humbling experience for us… because we were going there on bended knees, asking, ‘Please put it on your shelves.’ But some of them believed in us,” William Tiu Lim, the company’s founder and chairman, said.

Interview by Edg Adrian Eva
Video editing by Arjale Queral