Cultural integrity in the age of artificial intelligence

Our mental models and social environments are being redefined by technology. According to sociologist Melba P. Maggay, it is important to ground AI development in ethical and cultural frameworks.

Filipino concepts like palabra de honor (word of honor) offer a stabilizing framework in a post-truth era, she told BusinessWorld. By embedding our cultural identity into emerging technologies, Filipinos can challenge narratives that “inferiorize” their culture and support a more value-driven approach to innovation.