Leveraging the Seoul Olympics

“Homegrown toothpaste brand Hapee was launched in 1988, the same year as the Seoul Olympics. Cecilio K. Pedro, founder of Lamoiyan Corp., said he managed to increase awareness about Hapee by capitalizing on the hoopla around the global sporting event.

Related story: https://www.bworldonline.com/bw-launchpad/2024/08/21/615150/how-hapee-toothpaste-became-known-through-the-olympics/

Interview by Patricia Mirasol
Video editing by Arjale Queral