According to Cleorine Faith C. Loque, founder and chief executive officer of Hiraya Pilipina, small businesses can increase their sales by maximizing their online presence.
“TikTok is very special for us because 60% of our sales come from TikTok,” Ms. Loque told BusinessWorld in an interview.
“TikTok is a combination of shopping and entertainment so we’re able to educate them (customers) about our products, and since we have sparked their curiosity, they can also immediately order on the yellow basket,” she added.
Ms. Loque said CEOs can also leverage social media platforms, like TikTok, to establish loyal customers and communities that will support their business.
Interview by Almira Louise Martinez
Edited by Jayson John Mariñas
