Shell Advance ‘Ride ng Buhay Mo’ celebrates riders’ journeys
THE SHELL ADVANCE brand of motorcycle lubricants has launched the “Ride ng Buhay Mo” campaign which looks at the “transformative power of long rides, the challenges faced by everyday city riders, and the pursuit of thrilling adventures.” The program is designed to show how “Shell Advance has played a pivotal role in these riders’ journeys, helping them conquer challenges and pursue their love for the open road.” The company hopes to inspire other people to share their stories as well.
Nica Vasquez, known for her long-ride adventures, shares how these have transformed her perspective on life. To ensure her bike’s peak performance, Nica relies on Shell Advance Long Ride, while seeking valuable guidance from experienced riders. Shell Advance Long Ride is said to provide 17% more stability for longer oil life and reduced oil consumption with an extended 6,000-kilometer (km) drain interval. Breaking gender stereotypes, Nica finds inspiration in fearless lady riders who embrace long rides and foster unity in the diverse riding community.
Despite the heavy traffic in the metro, “Red Sweet Potato,” an intrepid everyday city rider, turns to motorcycles as the ultimate solution for beating the gridlock. He delights in discovering hidden gems and unique spots within the city, with Intramuros being a personal favorite.
He emphasizes the importance of proper motorcycle maintenance for an enjoyable and long-lasting ride and chooses Shell Advance AX7 for its affordability and proven performance in his 15 years of riding experience. For him, choosing quality engine oil brands is crucial as neglecting maintenance can shorten a motorcycle’s lifespan. Shell Advance AX7 is said to make rides smoother and faster, offering 36% better engine protection, keeping bike engines 33% cleaner and more powerful, and boosts fuel efficiency with an extra three kilometers per liter of fuel.
Red Sweet Potato advises riders to prioritize safety, invest in quality safety gear, and keep their loved ones in mind when on the road.
From extreme riding conditions to thrilling encounters with fellow riders, Reed’s vlogging journey has allowed him to capture every heart-pounding moment, from his humble small motorcycle to his dream big bike, the Kawasaki Z1000. With a background in extreme sports and athletics, the motorcycle became an extension of his personality, perfectly aligned with his thirst for adrenaline.
He participated in the Boss Ironman Challenge 2023, a grueling 1,200-km ride in 24 hours. He said Shell Advance Ultra helped him experience ultimate engine performance, giving maximum power up to 20,000-km mileage, 1.5 times quicker engine start, and three times better heat protection which enabled him to complete the endurance challenge with ease. Reed encourages riders to push their limits, constantly striving for new heights while advocating safety at the forefront.
Shell Advance encourages riders to share their Shell Advance difference firsthand, using the hashtag #ShellAdvanceRideNgBuhayMo, for a chance to win giveaways and prizes from Shell Advance. Visit www.shell.com.ph/motorists/oils-lubricants/advance-for-motorcycles for more information.
