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“WHAT WE want to do is to showcase the different lifestyles and lifestages of our customers. There’s a Mitsubishi Motors vehicle for each Filipino,” said Mitsubishi Motors Philippines Corp. (MMPC) Assistant Vice-President for Brand Communications Mark Parulan in an interview with “Velocity” at the Glorietta Activity Center of Ayala Malls in Makati.
Over the weekend, the Makati mall was the venue of the initial staging of “Life Kyaraban,” a series of roadshows to serve as way for customers and customers-to-be to not only see the latest Mitsubishi vehicles, including the recently refreshed Xpander, up close, but to also “thoroughly experience the essence of the brand’s local slogan, ‘Life Made Better.’”
In a release, MMPC President and CEO Takeshi Hara said that “Life Kyaraban” is a “fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban,’ which actually means “caravan” in Nihongo, representing (the) commitment to reach customers in all parts of the country.”
Beyond a typical car display, “Life Kyaraban,” also featured several lifestyle, technology and fuel partners which helped “to convey and let everyone discover the holistic and enjoyable ownership experience they can get with Mitsubishi Motors.”
Attendees were given freebies, including a limited-edition Kool Cloud Water Bottle, and discounts of up to P5,000 on reservations. Partner merchants held interactive activities and games with prizes like Caltex SavePlus Cards and 40% off Combi coupons. Realme 8i phone were raffled off throughout the day as well. Meanwhile, accessorized vehicles showcased Black Rhino Wheels Philippines, Concept One Wheels Philippines, and Overland Kings products. Last Saturday, singer Kyla capped off the pre-Father’s Day treat for families dropping by.
“Aside from our grand roadshow, there’s no better way to celebrate ‘Life Made Better’ in the presence of our Filipino customers than by presenting our new service motto to them which is Mitsubishi Motors Cares. After-sales has always been one of the core strengths in MMPC’s 59 years of existence in the local automotive scene. This program is our way of solidifying that legacy and a recommitment to better service quality that forms part of their car life journey as a Mitsubishi owner,” added Mr. Hara.
More information about Mitsubishi Motors Cares can be gleaned from https://www.mitsubishi-motors.com.ph. For more information, subscribe to the official accounts of Mitsubishi Motors Philippines on Facebook, Instagram, and YouTube. — KMA