CURRENT SOJITZ G Auto Philippines (SGAP) Executive Vice-President Yosuke Nishi will be the company’s next president and CEO effective May 1 as Mikihisa Takayama ends his country assignment to assume a new role in Sojitz Corp. in Tokyo, Japan.
Mr. Takayama has led SGAP since it opened shop here as Geely distributor in September 2019. In a release, the company said Mr. Takayama “led SGAP to aggressively move in making Geely’s presence known in the local car market consistently with its successful launches of the Geely Coolray as well as the Azkarra and Okavango in spite of the fragile state of the auto industry as a result of the pandemic.”
The company also noted that the Coolray, in “most months” of 2020 and 2021 led its category in sales. Recently, SGAP announced that it has maintained its top 10 industry ranking in March, keeping its ninth position in total industry sales.
Mr. Nishi started his automotive stint in the Philippines as an executive from 2012 to 2018. He admitted that he learned to love the country and the Filipinos. “Since I am really fascinated by the Filipino culture, I wanted to come back to the Philippines. And during my short stay in Japan, I had been visiting the Philippines for the preparation of the establishment of SGAP. I have worked on getting an approval from Sojitz to establish the Geely business,” Mr. Nishi continued. “Since SGAP, the Geely business in the Philippines, is my baby, I felt the need to grow it together with our customers and business partners. I want to assure everyone that SGAP/Geely Philippines can give the best services and experiences to the customers.”